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Pyrmont, New South Wales, Australia, 2011/04/15 - A new Australian designer store has launched. Designer Lane, merely days old is already a hit with the fashion crowd. Stocking exclusive, premium international and local labels - DesignerLane.com.au.
Designer Lane, merely days old is already a hit with the fashion crowd. Stocking exclusive, premium international and local labels, this new online store adds a truly unique and exceptional flavour to the Australian online fashion shopping experience.
This online women’s boutique provides fashion-conscious Australians with the latest elite designer labels from around the globe. Stocking premium labels which previously could only be purchased overseas such as: Pencey, Twelfth Street by Cynthia Vincent, Generation Love and a favorite label worn by celebrities such as the Kardashian sisters, Rihanna and Heidi Klum – Pleasure Doing Business.
Designer Lane stocks a truly unique collection of labels from the fashion industry. Within days of the store’s recent launch, this online fashion boutique has already been well accepted by fashionistas who demand the highest in women’s fashion, made with exquisite detail and limited in quantity; definitely not the type mass produced in a factory overseas. Many of Designer Lanes’ collection of labels are made exclusively from European fabrics and constructed locally or in the USA with the utmost care.
“Our collection of labels sourced from local and international designers bring together a mix of casual and luxurious with a dash of eco consciousness. We carry apparel and accessories from a range of brands, with an emphasis on exceptional quality and tailoring, from both established and emerging independent designers”, say founder Mai Do.
Many of Designer Lanes’ hand picked collection of labels are inspired by young Hollywood and are favourites of celebrities, stylist, as well as unique and wonderful people from around the globe. This online store is tailored towards Australian consumers who pride themselves on keeping their wardrobes up to date with the latest in fashion, whilst cultivating a collection of classic pieces.
About Designer Lane
Designer Lane was founded in 2009 in Sydney Australia when founder Mai Do sought an alternative to the limited selection of designer women’s wear available as she shopped. From its very concept, Designer Lane is all about providing Australian’s with easy access to premium international and local labels at affordable prices.
No stranger to online shopping Ms Do had frequently purchased from oversea online websites, paying inflated shipping costs, waiting days or even weeks to receive goods and then dealing with the inaccessible or costly returns policies offered by many international retailers.
“I was frustrated with the limited designer fashion available online without the added ‘baggage’ so to speak and wanted to differentiate our boutique through a heavy focus on exceptional customer service and unique stock, most of which is not always readily available to the Australian market. All our orders come beautifully gift wrapped and delivered to your door via courier. We even offer hassle free exchanges and returns,” says Mai
With premium labels at competitive prices, free next day delivery and hassle free exchanges/returns*, few Australians would want to buy anywhere else again.
Designer Lanes’ corporate head quarters are located in Sydney Australia and ships Australia wide. For more information contact Mai Do of Designer Lane.
*Terms and conditions apply.