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The New Straits Times Press Chooses Atex Polopoly Web CMS To Enhance Online Presence - The New Straits Times Press (Malaysia) Berhad (NSTP), the owner of The New Straits Times and other leading Malaysian newspapers, selected the Atex Polopoly Web Content Management solution to manage its online initiatives
The New Straits Times Press Chooses Atex Polopoly Web CMS To Enhance Online Presence

 

NewswireToday - /newswire/ - Burlington, MA, United States, 2011/04/14 - The New Straits Times Press (Malaysia) Berhad (NSTP), the owner of The New Straits Times and other leading Malaysian newspapers, selected the Atex Polopoly Web Content Management solution to manage its online initiatives.

   
 
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NSTP will use Polopoly to generate more clicks and keep readers on its websites longer. Polopoly’s integrated text mining and search engine optimization will help make NSTP’s content easier to find via outlets like Google and Yahoo!. Text mining also allows the publisher to serve readers targeted content based on their interests and past viewing history. This increases the likelihood readers will remain on site to view related photos or articles.

With rapid microsite creation, Polopoly allows NSTP to launch new Web products with limited technical involvement. This will enable NSTP to use microsites to offer additional advertising, while providing more coverage on popular topics. As a result, Polopoly gives NSTP functionality to monetize more of its Web content.

Polopoly will help NSTP build stronger relationships with its readers and reach younger audiences through social media portals and community features. Blogs, polls and commenting will give readers a platform to interact with editorial content.

“We are confident that the Atex Polopoly Web CMS is the right choice for any company looking for a scalable platform which allows personalization, ease of integration and is robust enough to manage peak loads during high-traffic times,” said Rorey Rogers, CEO, Atex Asia. “NSTP has been using the Atex Advertising system for Classified and Display advertisement booking and the Atex Audience Development system for its circulation workflow for many years now. With our Polopoly Web CMS, NSTP will improve its Internet-based online services to its customers and advertisers as well as take another step closer to achieving a fully integrated media system.”

The Atex Asia team will demo the Atex Polopoly Web CMS at The Internet Show Asia 2011 at stand no. D19 at the Suntec Singapore, Hall 404 from 13 April to 15 April. To pre-register a demo slot, contact awee[.]atex.com

For more information, please visit the Atex.com/.

 
 
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Written by / Agency / Source: Atex Group

 
 

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The New Straits Times Press Chooses Atex Polopoly Web CMS To Enhance Online Presence

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Publisher Contact: Keegan Skidmore - Atex.com 
781-685-3255 kskidmore[.]atex.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Atex Group securities in any jurisdiction including any other companies listed or named in this release.

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