PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: LANXESS

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

LANXESS AG Launches New Product on the U.S. Market - New beverage stabilizer from natural products
LANXESS AG Launches New Product on the U.S. Market


NewswireToday - /newswire/ - Leverkusen, Germany, 2011/04/13 - New beverage stabilizer from natural products.

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing/Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Specialty chemicals company LANXESS AG is to launch its first natural product: Natural Choice is an innovative flavor that also increases the shelf life of beverages. Typical applications include non-carbonated soft drinks containing fruit juice such as still lemonade and isotonic sports drinks. Philipp Borgs, Product Manager Beverage Technology in the Material Protection Products (MPP) business unit, said: "We are now launching our new product in the United States, which is the world's biggest market for soft drinks, with annual sales amounting to 38 billion US dollars. Following a successful launch, other countries will follow."

Natural Choice is a fruity, lemon-tasting formulation, consisting entirely of natural ingredients. The main constituents are citrus fruit peel oil, lecithin and beeswax.

The Beverage Technology unit of LANXESS, which also supplies the successful microbial control agent Velcorin, will present the new product at this year's conference of the International Society of Beverage Technologists (ISBT), due to take place from April 11-13 in Florida at the BevTechTM ’11 exhibition.

"It is an ideal forum, because in the United States there is strong consumer interest in drinks with natural ingredients, and Natural Choice will now open up this market for us. Before now, we had no opportunity to access it. With Natural Choice, we are giving the industry an innovative product that helps them produce soft, fruit-containing drinks in a natural and sustainable manner," said Ingo Broda, head of Beverage Technology at MPP.

"Natural Choice is only the beginning. We are continuing to carry out active research in natural, bio-identical products for the food and beverage industry, and this will be our mission for the next few years," added Broda.

The launch of a natural product is a further example of the commitment shown by LANXESS to Green Chemistry. The leading manufacturer of synthetic rubber owns shares in the U.S. company Gevo Inc., an expert in the production of bio-based raw materials. The two parties are working on methods to produce isobutene from renewable raw materials, which is then used for rubber production.

The MPP business unit is part of LANXESS’ Performance Chemicals segment, which recorded sales of EUR 1.98 billion in fiscal 2010.

LANXESS ( is a leading specialty chemicals company with sales of EUR 7.1 billion in 2010 and currently around 14,850 employees in 24 countries. The company is represented at 45 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals.

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing/Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: LANXESS


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Manufacturing/Robotics articles,
CATCH Visitors via Your Competitors Announcements!

LANXESS AG Launches New Product on the U.S. Market

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Publisher Contact: Ilona Bolz - 
+49 214 30 61684 ilona.bolz[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any LANXESS securities in any jurisdiction including any other companies listed or named in this release.

Manufacturing/Robotics via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From LANXESS / Company Profile

Read Manufacturing/Robotics Most Recent Related Newswires:

Voith SmartServices Optimize Vehicle Use and Maintenance of Buses
LANXESS Offers New Polyamides and Polyesters for Welded Components
Tec-Ease, Inc. Announces Two New Products - Print Reading Computer Based Training
LANXESS Introduces Truck Air Filter Carriers Made of Highly Reinforced Polyamide 66
SCHOTT to Launch New Ultra-thin High Strength Glass for Use in Consumer Electronics
ITT Compact Automation and Turn-Act Brands Introduce New Air Spring Product Line for Demanding Industrial Applications
Dunn-Edwards Paints Names 'Honey Glow' Color of the Year for 2017
IEWC Announces Addition of C2G to Broadcast & AV Catalog
ITT's Cannon Brand to Introduce Next-generation, Ultra-fast Electric Vehicle Charging Solutions At eCarTec 2016
Rockwell Automation Launches New Industrial Security Appliance
3D Simulation Brings the Acoustic Effects of Basotect® Sound Absorption to Life
New EDRMAX by Nexans™ Cable Ensures Faster and Easier Grid Connections for Renewables
Taylor & Francis Partners with ReadCube to Enhance Discoverability of Article and Book Collections
BASF Launches New Enzyme Product Line Lavergy™ Complementing its Offering to the Detergents and Cleaning Industry
Hexagon Manufacturing Intelligence Establishes Commercial Operation in Romania

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business



Visit  La Bella Bakery Artisan Bakery Arizona

  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (