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Antenna to Share its Mobile Expertise at IBM Impact 2011 - Company to Present a Session on Developing a Successful Mobile Application Strategy; Lend its Domain Expertise on a Panel Discussion; and Showcase a New CRM App Developed in Concert with IBM
Antenna to Share its Mobile Expertise at IBM Impact 2011

 

NewswireToday - /newswire/ - Jersey City, NJ, United States, 2011/04/12 - Company to Present a Session on Developing a Successful Mobile Application Strategy; Lend its Domain Expertise on a Panel Discussion; and Showcase a New CRM App Developed in Concert with IBM. NASDAQ: PEGA

   
 
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Antenna Software, enabling business transformation through compelling mobile experiences, today announced its strong presence at the IBM Impact 2011 Global Conference happening this week in Las Vegas.

Impact 2011 offers IT professionals the opportunity to learn the latest technology trends from leading vendors and professionals in the field. Offering more than 500 technical sessions, deep dives and hands-on labs, the conference provides attendees with the knowledge, skills and practical advice needed to implement winning IT and business strategies.

On Wednesday, April 13, Antenna executives will join IBM to present the session,“Developing a Mobile Application Strategy for Your Business.” The presentation will examine how mobile computing is creating new opportunities to make employees more effective, introduce new business processes and interact with customers in new ways. But with opportunity comes new challenges including new devices with differing capabilities and programming models, a fragmented market that is hard to target and scale, and ongoing security concerns. This session will provide a comprehensive overview of the messaging and notification capabilities needed to reach any customer, on any device, anywhere in the world.

Attendees of this session will also have the opportunity to preview the new app InSales/InCase developed by Antenna. Combining a CRM app with a case look-up app, this comprehensive sales and customer service tool allows sales representatives to view service and account history and allows customers to check their cases – thereby offering both enterprise-facing and direct to customer capabilities in one app.

On Thursday, April 14 Antenna will join executives from Akamai, Verizon and IBM Global Services for an invitation-only, panel discussion on end-to-end mobility. The audience will consist of a select group of top IBM WebSphere users that are currently working on large, mobile infrastructure builds. This highly interactive session will cover how mobile applications are created, delivered, monetized and used and will provide ample time for the audience to ask questions and further explore the world of mobile solutions from foremost experts in the field.

When and Where

• Session 2330: Developing a Mobile Application Strategy for Your Business
Wednesday, April 13 at 1:30 pm. in the Venetian-Lando Room #4305
Venetian Palazzo Resort, Las Vegas

• Session 3041: End-to-End Mobility Panel Discussion
Thursday, April 14 at 10:45 am. in the Titian Room #2302
Venetian Palazzo Resort, Las Vegas

About Antenna
Antenna Software (antennasoftware.com) provides a complete solution for mobile web, apps and content that addresses the needs of all users, across all Internet-connected devices, from anywhere in the world. Only Antenna’s mobile solutions enable business transformation by delivering a consistent and compelling experience for everyone – from employees in the mobile workforce to millions of consumers on myriad devices. Antenna’s advanced mobile technology makes all the hard stuff like security, integration, performance, scalability and management look easy (even though it’s not). That’s why leading Global 1000 companies rely on Antenna to be their trusted mobility partner. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world. Follow @AntennaSoftware on Twitter.

 
 
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Written by / Agency / Source: Antenna Software | Pegasystems, Inc.

 
 

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Antenna to Share its Mobile Expertise at IBM Impact 2011

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