FatWire Software, the largest independent provider of Web Experience Management (WEM) solutions, today announced the availability of FatWire Content Server 7.6, the latest version of its best-in-class web content management (WCM) platform. FatWire Content Server 7.6 provides new tools to speed and streamline the process of Online Engagement Optimization – building and maintaining websites that will help enterprises use the online channel to engage customers and prospects, and deliver on their marketing and customer experience goals.
Online Engagement Optimization helps organizations attract and retain customers, achieve greater business efficiencies and drive revenue in a competitive business environment. The online environment has become increasingly complex with the proliferation of rich media, the importance of social media and user-generated content, and the growing number of web and mobile channels. These factors can make building and maintaining a consistent and optimized online presence a daunting, time-consuming and resource-intensive task.
FatWire helps organizations meet this challenge by automating the tasks involved in building and deploying a large-scale, interactive, targeted, multi-channel, global online presence. The FatWire platform enables centralized, streamlined management of multiple websites in different language/locale versions, delivery of targeted content and campaigns to site visitors, social computing, dynamic, scalable content delivery across traditional and mobile websites, and more.
“FatWire Content Server sets the bar for a sophisticated and scalable WCM solution to help customers succeed online,” said Yogesh Gupta, president and CEO of FatWire Software. “Following our releases of Community Server, Gadget Server and Mobility Server for social media and mobile web capabilities, we are excited to bring Content Server 7.6 to market, and launch our latest investment in our core platform for Online Engagement Optimization.”
With FatWire Content Server 7.6, enterprises can accelerate time to market and provide ease of maintenance for the web presence – ensuring that they can engage with their audiences effectively and realize bottom-line benefits sooner. New functionality in FatWire Content Server 7.6 includes:
Tools for Rapid Implementations
• Eclipse IDE Integration: Enables developers to build FatWire templates and sites within Eclipse for easy and seamless development using this familiar tool.
• Asset Processing API: Makes it easy to automate how business users work with content, ensuring that the web content authoring process is streamlined and efficient.
Advanced Monitoring and Diagnostic Tools
• A set of tools for easy analysis of system information and logs, performance and cache optimization, and more.
FatWire Content Server 7.6 enables organizations to build and manage an enterprise-class web presence with ease, and get their web initiatives to market faster. As the core of FatWire’s suite for Online Engagement Optimization, FatWire Content Server helps customers deliver successful marketing and customer experience initiatives using the online channel.
About FatWire Software
FatWire Software (fatwire.com) provides Web Experience Management (WEM) solutions that power the web presence for some of the world’s largest organizations and most trusted global brands. FatWire’s technologies provide the platform for Online Engagement Optimization, with tools that are easy to use and built to scale. With FatWire, enterprises can use the web to drive marketing success, customer loyalty, and business efficiencies. Headquartered in Mineola, New York, FatWire serves more than 500 customers in industries, including financial services, media, technology, manufacturing, public sector, retail, healthcare and more, from offices in 12 countries.