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San Diego, CA, United States, 2011/04/11 - San Diego local business marketing consultant shows small business owners how to use 'Google Places' to drive more traffic, generate more leads and increase sales - LocalBusinessMarketingSuccess.com.
According to some studies, as much as 70% of all Internet searches are for local products and services. Google has apparently taken notice of this and over the last few months has changed and updated some of the ways they return search results, placing more emphasis on local.
One of the most important innovations for small business owners is Google Places. Google Places is a FREE local business listing service and Google has already created these “mini-sites” for almost 50 million businesses around the world.
"Interestingly enough,” says David Carleton, president of Local Business Marketing Success,“these little mini-sites have been pre-designed, pre-indexed and many already appear on page one for a company’s specific keyword.” Information contained on these free Places pages has essentially been gathered from third party websites, online yellow pages and other business directories, aggregated by Google and put into one place… your Google Places page,” continued Carleton.
“The good news is that Google has created this site for you. The bad news is that the information on the site might not be accurate,” said Carleton. “Maybe you have moved, changed the name of your company, etc. The only way to change the information on your Google Places page is to claim your page and verify the information.”
Local small business owners should research to see if they have a Google places page and if they do, check to be sure the information is up-to-date. Although having a Google Places page is a free service, many small business owners don’t have the time or expertise to optimize their Places page to generate leads and attain maximum results. That’s why I created the free guide “7 Steps to Google Places Success.”
“This guide was created to provide small business owners with a step-by-step process to either claim or create their own highly optimized Google places listing." said Carleton. Small business owners looking to pick up a copy of this free guide, can do so by visiting the company's website.
In addition to Google Places, there are other free local directories that small business owners can utilize. Being listed in several directories increases a company’s chances of showing multiple times on page one search engine results. Since is estimated that 90% of people searching the Internet never search past page one, the more listings a company has on page one, the more likely it is that business owners will get the clicks they want and need to grow their business.
“In addition to this free guide, we also have more extensive “done for you” services that include creating and optimizing other local search directories like Bing, Yahoo, Merchant Circle and more,” said Carleton.