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Usography Publishes New Retailer Social Commerce Scorecard - Spring 2011 - Usography releases its Spring 2011
Usography Publishes New Retailer Social Commerce Scorecard - Spring 2011


NewswireToday - /newswire/ - Athens, GA, United States, 2011/04/11 - Usography releases its Spring 2011 "Retailer Social Commerce Scorecard," which evaluates 100 top retailers on the number of social commerce features found on their primary e-commerce websites -

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Usography, a user experience strategy agency for top retailers, today released the Spring 2011 Retailer Social Commerce Scorecard. The Scorecard reflects retailers' efforts to expand efforts to take advantage of the social commerce phenomenon that has taken the digital world by storm over the past two years.

“The Scorecard gives retailers a quick, easy to use tool for evaluating competitive offerings in the area of emerging Social Commerce feature sets," said Paul Bryan, Director of User Research and Design Strategy for Usography. "Many retailers are getting on board with social commerce, but there are still many gaps, despite the attention social commerce has received in strategy blogs like," he said.

To create the Scorecard, Usography reviewed the e-commerce websites of 100 top retailers in March 2011. Retailers were assigned a total score based on the presence or absence of 15 social commerce features, which are listed in the Scorecard. came in first place out of the 100 top retailer sites evaluated for the Scorecard, with 9 out of 15 possible points.

"Our research with Gen Y and multichannel shopping has shown us that a large percentage of younger, Facebook-oriented shoppers want to share their finds with their peers, and have a specific approach that they want to use," Mr. Bryan said. "They vary for different people, but individuals typically have one preferred method. If retailers don't support that particular method, then they may miss an opportunity for a trusted referral. If this happens over thousands or even millions of customers, then we're talking about a sizeable amount of lost revenue."

The Retailer UX Scorecard is the basic version of more extensive competitive and best practice reports produced by Usography in the area of multichannel retail. More detailed reports are available on a monthly or quarterly basis, filling the need for an inexpensive way for all team members and executives to stay current in the state of the art of digital retail user experience. Contact Usography for pricing information.

The Retailer Social Commerce Scorecard, with links to screen captures of the product pages of all 100 top retailer sites, can be found online.

About Usography

Usography ( is a customer experience research and design strategy agency located near Atlanta, Georgia. Usography's clients have included some of the largest and most successful corporations in the world, including: The Home Depot, Coca-Cola, SAP, Delta Air Lines, Philips, Macy's and Bloomingdales, Georgia-Pacific, Cox, and GE. Usography's research and strategy work has encompassed locations throughout North America, South America, and Europe. Usography services include digital design strategy, user research, research video capture and analysis, digital ethnography, competitive benchmarking and web analytics.

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Usography Publishes New Retailer Social Commerce Scorecard - Spring 2011

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