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New Book from Public Relations Pro Reveals Secrets to Solving Tough Publicity Problems - 45 Days to Power Publicity: Learn the Insider Secrets to Getting the Word Out includes more than 24 forms, templates, checklists, and tips sheets, plus many other resources, along with guidance from 18-year PR veteran Laura Link - 45DaysToPowerPublicity.c
New Book from Public Relations Pro Reveals Secrets to Solving Tough Publicity Problems

 

NewswireToday - /newswire/ - Jacksonville, FL, United States, 2005/06/30 - 45 Days to Power Publicity: Learn the Insider Secrets to Getting the Word Out includes more than 24 forms, templates, checklists, and tips sheets, plus many other resources, along with guidance from 18-year PR veteran Laura Link - 45DaysToPowerPublicity.c.

   
 
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"Business owners sometimes fail to make full use of the media opportunities available to them because they just are not prepared to respond with quotes and data," explains accredited public relations professional, Laura L. Link, APR, author of 45 Days to Power Publicity: Learn the Insider Secrets to Getting the Word Out (ISBN 0-9770254-03).

"These communication basics are not difficult to master, even for the business leader who does not consider herself a professional communicator. My book outlines exactly how to find the right words to use in promotions, news releases, marketing materials, website content and networking situations.”

• Amy knew her product inside and out. After all, she invented it. She had a great business plan, but when she got to the marketing plan, she was stuck. “How do I explain what my gizmo does without a demonstration?”

• Andy is an attorney. He has no trouble explaining to people what business he’s in. Networking situations, parties, one-on-one with a client are all a breeze for him. But he’s stumped by what to say on his website. A criminal attorney who also practices family law, Andy knows the same wording won’t resonate for both of these audiences. So what does he say, and how does he position himself so that the right people take notice?

45 Days to Power Publicity includes more than 24 forms, templates, checklists, and tips sheets, plus many other resources, along with guidance from an 18-year veteran of the Public Relations and Journalism world. The attached companion workbook makes this e-book a total of 133 pages, 8 chapters and additional forms, templates, samples, checklists and detailed guides and how-to info.

"A practical handbook for creating a distinctive introduction for your company and tailoring it to specific audiences, as well as several other basic ingredients for an effective PR program for a company of any size. Highly recommended!" - Marcia Yudkin, author, 6 Steps to Free Publicity (Career Press).

"Business owners sometimes fail to make full use of the media opportunities available to them because they just are not prepared to respond with quotes and data," explains the book’s author, accredited public relations professional, Laura L. Link, APR. "These communication basics are not difficult to master, even for the business leader who does not consider herself a professional communicator. My book outlines exactly how to find the right words to use in promotions, news releases, marketing materials, website content and networking situations.”

Laura L. Link (strategylinkpr.com) has been a practicing communicator, writer and consultant for more than 18 years, and is accredited by the Public Relations Society of America. She lives in North Florida where she holds conversations and workshops with clients experiencing tough communication challenges.

 
 
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Written by / Agency / Source: Strategy Link Public Relations, Inc.

 
 

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New Book from Public Relations Pro Reveals Secrets to Solving Tough Publicity Problems

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