Viewing and creating video have become significant activities for U.S. Internet users, with 31% watching online videos at least monthly and 8% uploading clips to websites such as YouTube™, according to Parks Associates’ Digital Media Habits.
This new study shows the majority of monthly “video uploaders” are young, predominately 18-24 years old, with men only slightly more likely than women to upload video. Further, the total number of uploaders is comparable to the number of monthly online gamblers.
“We’re witnessing a phenomenon that will have recognizable cultural and social effects across the country,” said John Barrett, director of research for Parks Associates. “Anything you do can be recorded and uploaded, where it is readily available to your boss, your family, your church. Ready or not, the camera’s now rolling.”
According to Digital Media Habits, one-fourth of all Internet users own a mobile phone. Digital cameras, which often include video-recording capabilities, have nearly a 70% penetration rate in the U.S. Both devices contribute to the growing amount of video being recorded and uploaded.
Digital Media Habits provides an in-depth understanding of digital media trends and monetization of those trends. For more information, visit ntact Parks Associates at 972-490-1113 or sales[.]parksassociates.com. For more market research data, available through Parks Associates’ Fast Facts site.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, executive conferences, and custom-tailored client solutions. Parks Associates is also a reliable resource for industry, local, national and international press, providing data, analysis, and insight on all aspects of the “digital living” markets.
Parks Associates hosts several fall events and co-hosts CONNECTIONS™ and CONNECTIONS™ Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces the publication Industry Insights two times per year in conjunction with the CONNECTIONS™ Conference series.