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San Francisco, CA, United States, 2011/03/29 - Silver Sponsorship of Los Angeles Event Includes MarketTools Exhibit Featuring MarketTools CustomerSat Adaptive Role-Based Reporting and “Customer Feedback in Action,” a Presentation by American General Life Companies.
MarketTools, Inc., the leader in software and services for enterprise feedback management (EFM) and market research, today announced that the company will showcase its industry-leading customer feedback capabilities at at the Gartner Customer 360 Summit 2011, from March 30 – April 1 in Los Angeles. MarketTools’ activities at the Summit include the following:
• MarketTools Exhibit, featuring the new MarketTools CustomerSat Adaptive Role-Based Reporting Wednesday, March 30 – Friday, April 1 Booth Q, Exhibit Floor MarketTools CustomerSat is the only Enterprise Feedback Management (EFM) solution that empowers businesses to take timely action on customer feedback while holding employees at all levels accountable for the customer experience. With the new MarketTools CustomerSat Adaptive Role-Based Reporting, thousands of employees can receive personalized, interactive views of feedback data tailored to their specific roles. MarketTools CustomerSat delivers the right information to the right person because it understands business structures and automatically adapts to organizational changes.
• “Customer Feedback in Action: Going Beyond the Scores” Friday, April 1, 9:15 – 9:45 a.m Platinum Ballroom D MarketTools CustomerSat customer Simon Leech, Senior Vice President of Insurance Services, American General Life Companies, will present this session describing how Voice of the Customer programs are evolving from single-department surveys to strategic, company-wide initiatives. Leech will discuss how American General Life’s strategic program uses customer feedback to increase customer retention, improve contact center agent performance and generate new business opportunities.
• @MarketTools Twitter Promotion for Gartner Customer 360 Summit Attendees Event participants who follow @MarketTools on Twitter and tweet using the hashtag
#MT360 will be entered into a drawing to win an iPad 2.
• MarketTools is a Silver Sponsor of Gartner Customer 360 Summit 2011, supporting the Summit’s goal to enable organizations to better understand, grow and manage customer experiences through social, mobile and traditional customer points of interaction.
The Gartner Customer 360 Summit takes place from March 30 through April 1 at the JW Marriot at LA Live in Los Angeles, CA. With an emphasis on business and IT collaboration, the Summit provides insights on trends and emerging topics in the CRM space.
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About MarketTools® CustomerSat™ Software and Services
MarketTools CustomerSat is a Web-based enterprise feedback management (EFM) solution used by the world’s leading businesses to capture, analyze, and act on feedback from customers, employees, and partners. MarketTools EFM consultants are available to help CustomerSat customers get the most out of their investment in EFM, from design of satisfaction programs to advanced analysis of survey results.
Through the use of comprehensive analytic tools, action management technology, and the expert knowledge of customer satisfaction consultants, MarketTools helps clients optimize satisfaction and loyalty programs that deliver high-value business impact.
About MarketTools, Inc.
MarketTools (markettools.com) is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market- leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.