Menzies Digital, a leading provider of multi-platform digital publishing solutions, has today launched the first-ever fully interactive iPad app from Superbrands. Designed to complement the company’s existing online offering, the iPad edition of Superbrands Digital marks Superbrands’ entry into the mobile world, in an “iPad era” where consumer demand for tablet devices is ever-increasing.
With the digital market continuing to fragment thanks to the iPad and other tablet devices, brand leaders need to look to this market as a way to connect with their consumers. By offering a fully interactive iPad version of the traditional printed Annual, Superbrands hopes to tap into this growing market where interactivity, mobility and ease-of-use are vital.
Ben Hudson, Chief Executive of Superbrands UK said: “It was a natural progression for us to publish an iPad edition of Superbrands Digital. Our publications feature the strongest consumer and business brands in the country; as you would expect, our members have been eager to see their interactive case studies extended to this market-leading device. The timing is particularly relevant given Friday’s launch of the iPad 2 and the expectations which surround it. Superbrands Digital is a really key project for us and one which we knew Menzies Digital and their multi-platform digital expertise would be perfect for.”
Sarah Clegg, Managing Director of Menzies Digital said: “Brands are the new in-demand content owners. Their communities are strong and larger than ever before and new platforms introduce challenges as well as opportunities. From micro sites, e-zines and mobile applications to E: acquisition, tablets and e-readers, the ways which businesses engage with their growing digital audience are fast increasing. Throughout the process of working with Superbrands, it was imperative that the audience, the associated brands, and their subsequent demands and expectations were fully researched before going on to capture and engage with them. As such, we feel confident that this will be a very strong entry into the tablet market, and one which we are delighted to be involved in.”
About Menzies Digital
Menzies Digital (menziesdigital.com) is part of John Menzies plc and provides multi-platform digital services to brands and publishers. Across PC, mobile, e-reader, tablet and a range of other digital products, Menzies Digital covers all touch points where the commercial digital strategy needs to integrate and capture the increasingly dispersed target audience.
About John Menzies PLC
John Menzies plc is one of Scotland's largest companies. It operates two divisions; Menzies Distribution, a leading provider of added value distribution and marketing services to the UK’s newspaper and magazine supply chain, and Menzies Aviation, one of the world’s largest and most respected independent ground and cargo handlers. Both divisions operate in distinct business to business sectors where success depends on providing an efficient, high quality, time-critical service to their customers and partners. Established in 1833 and with its head office is in Edinburgh, Scotland, the company is today an international business operating in Europe, North America, India, Australasia and Africa.