The improving economy, favorable taxation on tire imports from China and increasing environment consciousness encouraged the tire market in North America to pass legislation mandating lower rolling resistance and tire labeling.
Tire materials such as rubber and fillers get a boost with the move to introduce labels, while the rising demand for eco-friendly tires fuels innovation in the tire and tire materials market.
New analysis from Frost & Sullivan (chemicals.frost.com), Impact of Trends in Tire Design on the Chemicals and Materials Market in North America, finds that the market earned revenues of $3.04 billion in 2009 and estimates this to reach $5.29 billion in 2016.
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"The new regulations demand greener tires, typically, tires with low rolling resistance, which consume less fuel and consequently emit less carbon dioxide," says Frost & Sullivan research analyst Shree Vidhyaa Karunanidhi. "For example, the labeling legislation requires all the tires to be rated according to their rolling resistance, wet grip and tire wear. In places like Europe, the noise generated is just as important as tire wear in North America."
Companies are expected to comply with at least the minimum criteria on all the three aspects of rolling resistance, wet grip and noise generation in Europe; whereas in North America, they are expected to ensure wear resistance, as consumers prefer tires that have better green efficiency and safety ratings.
However, legislations, while proving beneficial for one set of materials, dampened the market prospects of other types of materials.
"The choice of material used largely depends on the kind of performance that is expected from the tires," notes Karunanidhi. "Since lowering rolling resistance and improving wet grip proves to be the main objective of the tire manufacturers, materials such as solution styrene butadiene rubber (SBR), and silica expect to cannibalize the more conventional materials like emulsion SBR and carbon black."
Traditionally, tire manufacturers reduce the rolling resistance at the expense of wet grip. However, more advanced fillers such as silica have helped improve the rolling resistance and wet grip simultaneously, while solution SBR with silica reduced rolling resistance.
In the tire cord segment, polyethylene naphthalate (PEN) expects to hold a steady share as it is quieter and stronger, while in the processing oil segment, the phasing out of aromatic oils in Europe expects to provide an opportunity for oils such as naphthenic oil and to a lesser extent, mild extract solvate oils.
Impact of Trends in Tire Design on the Chemicals and Materials Market in North America is part of the Chemicals & Materials Growth Partnership Services program, which also includes research in the following markets: Strategic Analysis of the Global High Performance Fillers Market, US Structural Adhesives Market, European Structural Adhesives Market, Impact of Automotive Trends on the Chemical Markets, Global Markets for Plastics in Passenger Vehicles, and CEO 360 Green Fuels and Chemicals. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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