NewswireToday - /newswire/ -
Ft. Lauderdale, FL, United States, 2011/03/18 - The Digital Out-of-Home advertising technology company rVue joins forces with media and marketing veteran William Gorski to expand their Managed Services Group (RVUE: OTCQB) . OTCQB: RVUE
The Digital Out-of-Home advertising technology company rVue joins forces with media and marketing veteran William Gorski to expand their Managed Services Group. The rVue Managed Services Group works with major media and advertising agencies on all aspects of planning, negotiating and buying DOOH media for Agency clients.
Gorski is a senior marketing executive and pioneer in both Digital and Direct Marketing communications channels. He is known as a change agent with strong leadership skills who built high-performance teams, developed new capabilities, and stimulated significant revenue growth while holding key leadership positions at OMD, DraftFCB and Digitas.
Gorski had recently served as Chief Marketing Officer and Online Business Leader of Sears Holdings Automotive business and was credited with the transformation of marketing, improving the online customer experience, and development of robust CRM and Social Media initiatives that contributed to strong sales growth.
“Place-Based media is enjoying explosive growth as a media. As the leading Demand-Side-Platform for Digital Out-of-Home, rVue is perfectly positioned to capitalize on the growth of the category, ” notes Gorski. “I’m impressed by the continuous innovation and quality of the rVue team and am proud to lead the company’s Managed Services Group and introduce new innovations to top tier agency groups.”
“Bill brings the experience and intellect required to provide the world-class service and innovation our clients deserve. We are happy to be working with him in this endeavor as we eye continued expansion, ” said Jason Kates, CEO, rVue Holdings Inc.
rVue Holdings, Inc., (rvue.com) through its wholly-owned subsidiary rVue™, Inc., is an advertising technology company which includes the only demand-side platform for planning, buying and managing Digital Out-of-Home and Place-Based Media in its suite of technology. The Company’s vision and expertise in building rVue provides unrivalled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial opportunities for the Digital Out-of-Home and advertising industries. rVue’s Demand-Side Platform takes a unique approach to addressable advertising delivery and measurement and its extensive portfolio of intellectual property supports reporting and analytics. The Company’s innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and rVue is making targeted addressable advertising more efficient, more effective and more available.