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Mumbai, Maharashtra, India, 2011/03/17 - At Ringa Communications Anjali Kasbekar will be spear-heading the marketing strategy, and will be providing marketing support and designing products for various verticals. She will also work closely with the sales team.
Anjali Kasbekar joins Ringa Communications, the leader in Voice Ads (on Mobile phones) as a “Marketing Head”.
At Ringa Communications Anjali will be spear-heading the marketing strategy, and will be providing marketing support and designing products for various verticals. She will also work closely with the sales team.
Anjali brings in over 2 decades of handling increasingly responsible roles within marketing, advertising and media buying/planning. She has worked with several companies including Ogilvy & Mather, Lintas, ICICI Limited, Carat media and Tata group.
Anjali also has been credited with a lot of awards for her achievements in Media/Advertising field, which includes “Woman Achiever award” in 2005. She is also credited to have won the first AOR in the country (Coca Cola).In her last role she has been working as an advisor/independent consultant to various start-ups in India. Anjali also believes that there is huge potential in Digital media and especially in the Mobile Advertisement space.
Satish Krishnan Founder and President at Ringa Communications, while announcing the key appointment also spoke about the opportunities in the Voice Ads space, (also known as AdRBT – Ads on Ring Back Tones) and the immense amount of interest generated in the Marketing and Advertising world about this exciting new medium for Digital Advertising.
Satish said “The Company is on an aggressive growth mode. To facilitate this process and to be on track for the growth plans charted for the immediate future, key positions and roles have been envisaged with specific milestone. And as part of the plans for the year, Anjali Kasbekar has joined as the ‘Head for Marketing’.”
Voice Ads - Mobile advertising by itself is steadily gaining popularity among advertisers. The immense circulation of ads through mobile phones is providing enough exposure of the ads to satisfy advertisers and provide them with good value for their investment in promotions. The popularity of this medium is expected to go even higher in future.
Wilson Chacko, the Customer Relationship Head said, “Anjali, with her vast experience and knowledge of this industry will be an asset to the company. She will play a key role to achieve the aggressive targets and the growth plans for the company.”
Rajesh Chandanampurath, Sales leader added, “The company's position of being the market leader in the mobile advertising space has been further strengthened with Anjali Kasbekar joining as the head for Marketing initiatives. As per the industry sources the CAGR for Digital Advertising is expected to grow at 12% to 14% over the next 2-3 years & the mobile market is projected to grow at 16% to 20%. This coupled with the latest digital blitz carried out by GM to advertise through Yahoo & the interest shown by the top Ad agencies in the mobile advertising space is an indication of some of the best happenings to be seen at Ringa. Anjali with her more than 2 decades of rich and accomplished experience in the Advertising & Media space will surely help us to take Ringa Communications to the next level."
Subhabrata Bose, Technology Leader adds, “We are looking forward to her joining our team. Anjali brings experience, knowledge and skills that enhance our capabilities. With her stint at TATA she brings the telecom service providers’ perspective as well. She is the right fit for this role.”
About Ringa Communications
Voice Advertisements via RBT, termed as AdRBT is the new wave in mobile advertisement. Ringa communication (ringa.in) launched with a potential to deliver over 900 million impressions across the country has wider reach than any other competitor in the mobile advertising space. Advertisers and Publishers can customize the reach to a specific region (Telecom circle) or a specific profile of callers. And in future Ringa would be able to even target ads to reach specific areas within a city too, making it one of the most powerful advertising medium with a reach more than any existing medium.
Mobile ART® (Advertisement solution via Ring-back Technology) - Ringa Communications' Voice Ads solution helps advertiser reach millions of prospects at a fraction of the cost, compared to other mediums. Mobile ART also guarantees the reach and advertisers pay only for ads that are valid and heard. Mobile ART has the capability to capture listener's feedback via pre-set keys while listening to an ad, and send additional information real time via Text message, WAP URL Push or Call Back feature. With a guarantee to reach every corner of India and across networks, Mobile ART is the perfect solutions for companies to launch their new products, increase sales or gather feedback from market.
Mobile ART's breakthrough technology can help advertisers reach millions of prospects in a very short duration of time and can be customized in different language based on caller's circle. Our technology systems can also ensure that an ad is not played beyond a set number of times so that the advertiser can reach more prospects using this breakthrough technology. With the extensive intelligence gathering built into our system we can also play ads based on the profile of the caller. It can also be played in parts (story boarding) and guarantee the sequence so that it makes perfect sense while delivered to the audience, a feature that no medium can guarantee or deliver today.