NewswireToday - /newswire/ -
San Jose, CA, United States, 2011/03/17 - Partnership will dramatically improve video content discovery for users, help media companies boost engagement and monetization.
Baynote, a leader in personalization and digital marketing optimization, today announced a strategic partnership with ioko (stand 279), the digital media systems integrator behind some of the world’s leading media platforms. Through the partnership Baynote will power personalized search and recommendations for ioko’s video-on-demand (VOD) solutions, enabling media and entertainment companies to maximize monetization of their videos by personalizing the content discovery experience for their users.
The VOD market for telecommunications, media and entertainment companies is expected to grow 35 percent per year, to over $5 billion by 2012. At the same time, providing consumers with a relevant and personal content discovery experience remains a major challenge for video publishers. According to the Atlas Institute, 95 percent of consumers abandon a video content search if they can’t find what they are looking for in three clicks. By anonymously observing behavioral patterns of like-minded browsers, Baynote understands the intent of each individual site visitor and automatically displays the most relevant videos across any screen including PC, Mobile and TV. This approach is proven to increase video views by over 30 percent.
“To capitalize on the tremendous market opportunity around video-on-demand, content publishers need to ensure the user experience is as adaptive and personal as possible,” said Pat Finn, vice president of Alliances at Baynote. “Crowd-driven recommendations are a key piece of any complete video-on-demand solution; and we’re thrilled to be working with ioko to help large media and entertainment companies deliver a video content discovery experience that will result in significantly higher engagement and monetization.”
“Our expertise and track record in video-on-demand for the telecommunications, media and entertainment industries is second to none,” said Fearghal Kelly, VP of Media Solutions at ioko. “Our partnership with Baynote means that together we can help our customers drive more revenue from these platforms through increased personalization and content promotion.”
ioko designs, builds and runs digital media platforms for media and entertainment companies worldwide. ioko’s unique approach combines cutting edge software and application development with a dedicated managed service offering giving customers a flexible, tailored solution designed to increase the speed and reduce the risk and cost of launching and running M&E technology platforms. Systems integrated and managed by ioko enable digital media to be delivered across broadcast, broadband and mobile networks to televisions, computers and mobile devices. The company powers the portals and platforms of many media organizations – providing entertainment to millions of users around the world.
Baynote (baynote.com) provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA Technologies, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.