PRTODAY / NewswireToday Free press release distribution service network

More news: Energy
Written by / Agency / Source: Enel Group

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Enel – 2011 Corporate Campaign Gets Underway - The importance of reconnecting with our roots and historic legacy, and the solid foundations for the development of our future well-being.
Enel – 2011 Corporate Campaign Gets Underway


NewswireToday - /newswire/ - Rome, Italy, 2011/03/11 - The importance of reconnecting with our roots and historic legacy, and the solid foundations for the development of our future well-being. . IT0003128367

Your Banner Ad Here instead - Showing along with ALL Articles covering Energy Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


• A paper aeroplane flies through the past, present and future of electricity, bearing witness to several periods of time through the very same dream: a future built on sustainable well-being.
• “Special edition” in the pipeline for March 17th to celebrate 150 years of Italian Unification.

This is the inspiration behind the creative concept for the new Enel corporate campaign, created by Saatchi & Saatchi and due to be launched in Italy and overseas on Sunday March 13th.

Teasers for the new campaign have already been on air for a few weeks, in the form of 7-second mini-ads, flashing across the screen on RAI television channels, highlighting some notable milestones in the company’s history: the lighting up of St. Mark’s Square in Venice, the electrification of Italy, the laying of undersea cables to connect the islands with terra firma and many other events, big and small, to be aired in the coming weeks up to June. These adverts have been made possible thanks to film clips originating from the Enel archives.

Enel’s journey, as portrayed in the adverts, begins in 1967. The opening images reflect the style of that period: Enel is working on the pwer connections between the islands and the mainland. A little boy, who is witness to the event, draws something on a piece of paper, makes it into an aeroplane and launches it into the air. The paper aeroplane, all the while accompanied by the sweet sounds of “Your love” by Ennio Morricone, in the version sung by Dulce Pontes, embarks on a long journey through space and time. Through the 60s, it passes near a beach bar, with its juke box, pumping out lively music and then and onwards past a pasta factory, in the 80s, working at full steam. The journey continues through a resplendent St. Mark’s Square in Venice, then as it approaches the present time, flies over a field dotted with wind turbines, passes through an architect’s studio and finally lands in the near future, at the feet of a little boy.

The little boy picks up the aeroplane, opens it up and sees the drawing done by the other little boy in 1967, his dream: a car with an electric plug. He lowers the piece of paper and sees his mother, right in front of him, recharging her electric car in her own garage, courtesy of Enel’s home recharge station.

The advert closes with the campaign claim; “Our energy will always be powered by your dreams”. This is the concept behind the campaign: as ever, Enel is a company focused on people, it is for them that Enel is committed to creating a better future by deploying technology and forging ahead with projects that, until only a few years ago, were merely the stuff of dreams.

The paper aeroplane’s journey does not end with the TV advert. It will be seen landing in the programme to be broadcast on RAI “Centocinquanta” (One hundred and fifty) presented by Pippo Baudo and Bruno Vespa. It lands in the hands of Pippo Baudo who, in the course of three 3 TV adverts, will retrace Enel’s journey through Italian history, supported by historic film clips and some of the company’s old advertising footage.

The campaign includes a special edition on 17th March, marking Italy’s 150-year anniversary.

The press campaign, also featuring a teaser in the various periodicals, takes up the creative concept of the paper aeroplane and the theme of the TV ads, presenting this in four episodes, also given over to dreams. These dreams can come true thanks to Enel, its investment in innovation, its research to find the right mix of efficient energy, capable of producing low-cost electricity that is within everyone’s grasp.

The press campaign tells the story of Enel’s latest projects: renewable energy with the Archimedes Project, new generation nuclear power and smart grids for e-mobility. So many facets of the same dream: the dream of a future built on sustainable well-being, towards which Enel is working every day.

The paper aeroplane also takes flight on the Web, with a multi-topic banner campaign. It closes with a call to action, inviting people to visit the Enel website to discover or find out more about the projects featured in the banner. Enel’s journey is toward the future, which is also why Enel is experimenting with new, interactive forms of communication, keeping in step with the new technology frontiers opening up online and via mobile phone. A special edition of the advert has been produced just for youtube, with extra scenes, not shown in the TV formats, with the opportunity to share the special version of the advert on Facebook. Some of the adverts shown in international airports come complete with a tag that interacts with travellers’ smart phones, making a “heightened reality” experience possible, with the opportunity to learn more about Enel projects.

Creative Directors
Agostino Toscana, Alessandro Orlandi

TV campaign
Art: Luca Pannese
Copy: Luca Lorenzini
Director: Bo Platt

Press campaign teaser
Art: Ignazio Morello
Copy: Eliana Frosali

Press campaign
Art: Maurizio Minerva
Copy: Eliana Frosali
Photographer: Piet Truhlar

Web Web
Art: Umberto Vita
Copy: Alice Scornajenghi
Creative supervisor: Manuel Musilli

Your Banner Ad Here instead - Showing along with ALL Articles covering Energy Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Enel Group


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Energy articles,
CATCH Visitors via Your Competitors Announcements!

Enel – 2011 Corporate Campaign Gets Underway

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Enel Green Power |
Publisher Contact: Enel Group - 
+39.06.8305.1 ufficiostampa[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Enel Group securities in any jurisdiction including any other companies listed or named in this release.

Energy via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Enel Group / Company Profile

Read Energy Most Recent Related Newswires:

ENGIE Accelerates its Development in the Off-grid Energy Market by Joining Forces with Fenix, A Pioneer in Africa’s Solar Home System Market
Frost & Sullivan Recognizes Reactive Technologies as 2017 Company of the Year
Eva+ Project - Enel and IP Inaugurate Fast Recharge Station At IP Service Station in Cormano
Dainese, D-Air Lab and Enel Develop An Airbag to Protect Staff in the Workplace
Gas4Sea Selected by Statoil for LNG Bunkering in Rotterdam
GE and Atlas Renewable Energy Partner to Deliver More-Efficient Solar Farms in Brazil
Enel Sells Majority Stake in 1.7 GW of Renewables Plants in Mexico
Enel Signs 330 Million US Dollar Tax Equity Agreement for Thunder Ranch Wind Farm in the USA
Frost & Sullivan Recognizes REstore for its Leadership in Demand Side Management Solutions in North America
GE’s Fuel-Efficient Marine Technology Powers the World’s Largest Container Vessels by Maersk
GE’s 7HA Gas Turbine Units Achieve Commercial Operation at Nishi-Nagoya Power Plant Block-1
Eva+ Project - The Extra-urban Fast Charging Network Starts with the First 30 Enel Charging Stations
ENGIE Wins Concession Contracts for Two Hydropower Plants in Brazil
ENGIE, through its Solairedirect Subsidiary, Inaugurates the Group's Largest Solar Farm in France, At Gréoux-les-Bains
Enel and Luxottica Group Inaugurate Innovative Mini-biomass Plant in Northern Italian Town of Agordo

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  La Bella Bakery Artisan Bakery Arizona


  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (