Broadcast Interactive Media (BIM) announces the new hire of Mike Schuch Jr. as Vice President (VP) of Local Sales, the promotion of Herb Skoog to Senior Vice President (SVP) of Operations and the promotion of Mick Rinehart to SVP of Products and Data Services. As the leading provider of revenue, content and technology solutions for local media, BIM is a trusted resource for hundreds of broadcast and publisher clients.
Mr. Schuch brings twenty years of leadership and performance in the media industry to his new role. Prior to joining BIM, he was Vice President at TAP Media, Inc., a leading provider of online sales and marketing solutions to the broadcast industry. He also served as GM for FOXNET in Dubuque and Cedar Falls, IA and managed sales operations in both radio (Milwaukee Radio Alliance) and TV at the NBC affiliate (WMTV) in Madison, WI.
“Mike brings a wealth of experience and expertise to BIM’s executive team,” commented Richard Sullivan, BIM’s SVP of Publisher Development. “As we continue to expand our products and services, his thorough knowledge of the media market will help drive new revenue opportunities for our clients.”
As SVP of Operations, Herb Skoog will oversee the company’s main customer support teams. Focused on measuring and improving customer results, guiding client support initiatives with particular focus on BIM’s CMS, video, and mobile platforms, BIM’s customer support teams will benefit from Mr. Skoog’s metrics-driven approach.
As the new SVP of Products and Data Services, Mick Rinehart’s role will include defining and guiding the development lifecycle for BIM’s business and content licensing tools such as MediaStar, WaiverTV, mobile guide products, and TitanTV.com.
Both Mr. Rinehart and Mr. Skoog have been part of BIM’s executive team since February 2010, when the company acquired TitanTV Media.
“Over the past year, I have had the pleasure to observe the dedication and leadership that Herb and Mick have demonstrated through their work at BIM,” remarked Timur Yarnall, CEO & Co-Founder of Broadcast Interactive Media. “I have absolute confidence that Mr. Skoog and Mr. Rinehart will continue to be vital assets to the success of BIM.”
About Broadcast Interactive Media (BIM)
Broadcast Interactive Media (broadcast-interactive.com) is the leading provider of revenue, content and technical solutions for local media and a trusted resource for thousands of broadcast and publisher clients. Since acquiring TitanTV Media in 2010, BIM’s offerings have expanded to encompass powerful data tools and management solutions. Core products are the BIM Web and Video CMS, YouNews social media platform, MediaStar suite, TitanTV Guide, BIMLocal Ad Network, local sales initiatives such as Healthy Living and Green, and STELA Compliance Tools. Customers include ABC, Belo Television Group, Capitol Broadcasting, CBS Television, Fisher Communications, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC Local Media and Scripps-Howard. BIM is based in Madison, WI with offices in New York City, Cedar Rapids, IA, Los Angeles, and Austin, TX.