NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, is now powering India’s first line-fit navigation system the Tata Aria, India’s first Crossover. For the first time, Indian consumers now have the option of purchasing a navigation system built seamlessly into the vehicle. This differentiated capability is brought by Tata Motors, one of India’s largest automotive companies with a navigation system provided by Delphi, the global leading provider of electronics and technologies for automotive domain; and powered by the NAVTEQ® Map, the world’s most trusted map for navigation featuring coverage in over 485 cities in India and millions of points of interests.
Consumers purchasing the Tata Aria model – Pride, are highly appreciative of the new distinctive navigation feature which sets Tata Aria apart from other vehicles available in the same segment. Many have experienced turn-by-turn directions given by the navigation system and found it as a very useful tool to save time and increase efficiency.
“Tata Aria offers India’s very first line-fit navigation system and NAVTEQ was chosen based on its excellent map quality and superior coverage in India. We started with a belief that offering navigation will really enhance driver satisfaction and the same was proved when Tata Aria hit the roads and received an overwhelming response from the market.” affirmed Mr S G Saksena, Head Marketing, Utility Vehicles, Tata Motors.
A NAVTEQ study• confirmed that regular use of a navigation system saves time and money which, in turn reduces carbon dioxide emissions. Over the period of one year, a driver using a navigation device can decrease distances driven by almost 12%, and in addition can see fuel savings of 23%. Fuel savings, in turn translate to an estimated 23% decrease in carbon dioxide emissions per driver per year.
NAVTEQ has navigable maps in 84 countries across 6 continents. The company has invested consistently in building out its map of India. In India alone, NAVTEQ has hundreds of local field and production staff that help solve routing challenges for navigation solutions. NAVTEQ’s multiple facilities in Mumbai include the largest Production Centre operated by NAVTEQ and a world-class Research & Development centre that is focused on developing innovative map content to enable customers to build the most compelling navigation experiences.
“We are delighted to collaborate with Tata Motors in India’s first line-fit navigation system. Working closely with Tata Motors starting with Tata Aria, we aim to drive widespread adoption of digital navigation for all drivers in India. With the overwhelming response from consumers, we are now even more committed to the India market.” said Rajat Tandon, director, sales - India, NAVTEQ.
*Source: NAVTEQ Navigation Benefits Study (April 2009). India figures calculated based on application of study results to market driver data.
NAVTEQ (navteq.com) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.
About Tata Motors
Tata Motors (tatamotors.com) is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores ($ 20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.