Future, the special-interest media group and UK’s best-selling publisher across the performance car market has announced that it is launching iCAR, a new magazine created to satisfy growing consumer interest in more efficient, intelligent and technologically advanced cars.
On sale 18th May, iCAR is the UK’s first magazine dedicated to this expanding market, and will be Future’s first launch of 2011, marking a new direction for the automotive portfolio. Future is also the UK’s leading technology publisher, and publishes T3 – the premium technology magazine and website, as well as TechRadar.com, the UK’s number one consumer technology news and reviews website.
In a bid to make cars more efficient and sustainable, there is a wave of new vehicles arriving at dealerships that feature advanced technology of which the consumer has limited awareness and understanding; Future has, therefore, identified the need for an informative magazine dedicated to this revolution being seen in automotive design.
iCAR’s purpose is to excite and educate consumers about this new breed of vehicle (’Car 2.0’), and to inspire them to purchase cars that are more efficient, intelligent and fun.
As the UK’s definitive guide to more efficient motoring, iCAR will cater for tech-savvy early adopters, as well as the ‘thinking man’; providing an authoritative voice for those who are excited about great automotive design, cutting-edge technology and environmentally sustainable transport solutions.
iCAR will be produced in Future’s Bath office and edited by Jeremy Laird, one of the UK’s most widely published technology journalists. iCAR’s team of key contributors includes TV personality and Car 2.0 guru Robert Llewellyn, Evo and Independent motoring journalist John Simister and former Top Gear magazine Road Test Editor Tom Stewart.
Jeremy Laird, Editor of iCAR said: “iCAR is the voice of a new generation of efficient, technologically advanced and desirable cars. While traditional media are uneasy about modern motoring trends and technology shifts, we’re hard wired with the latest automotive science. We love all cars but we’re most excited by dramatic new developments in hybrid and electric power-trains, diesel and petrol engines and in-car technology.
“iCAR is your authoritative guide to the most relevant, sustainable and fun new cars available today. The revolution is coming. Enjoy the ride with iCAR!”
Gez Jones, Associate Publisher for Future’s automotive portfolio added: “The concept for iCAR was first developed to fill a small niche in the market but, due to the effect of converging market forces over the last two years (and with traditional media remaining resistant to change); this small gap has grown into a gaping hole. iCAR will satisfy the need for an authoritative voice on Car 2.0 and be a vibrant environment for consumers interested in ever more efficient and intelligent cars at the cutting edge of automotive design.
“With three revolutions in engine development predicted within the next 30-years, accompanied by a myriad of innovative driver aids and in-car tech systems; iCAR has an exciting future ahead building consumer awareness and driving desire.”
On sale on 18th May, iCAR will be a quarterly publication; it will run at 132 pages and will retail at £4.99. It will also be available via the Zinio platform for tablets and iPads. Visit icarmagazine.co.uk from 14th March for more information.
Future is the market-leading publisher of performance tuning titles Fast Car, Fast Ford, Redline, Fast Bikes and Total Vauxhall magazines. Future also runs the Adrian Flux Auto Events Series which caters for over 70,000 automotive enthusiasts throughout the summer programme of 7 events, extending Future’s monthly reach to over 600,000 motoring enthusiasts across the whole portfolio.
Future plc (futureplc.com) is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.
For further information:
Editorial – Jeremy Laird, Editor of iCAR – 01225 442244 x2303 Jeremy.Laird[.]futurenet.com.
Commercial – Steve Hawkins, Ad Sales Director – 01225 442244 x2222 steven.hawkins[.]futurenet.com.