JDA® Software Group, Inc. (NASDAQ: JDAS) announced today that one of the UK’s leading rail companies, East Coast Main Line Company Limited, is boosting revenue by driving improved pricing through the use of JDA Rail Price Manager. Owned by Directly Operated Railways Limited, East Coast Main Line runs high-speed passenger services, carrying more than 18 million people annually between London and major cities in northern England and Scotland.
East Coast Main Line has increased its annual sales by more than £4 million by using JDA Rail Price Manager to accurately forecast demand by modelling true customer price sensitivity and managing prices to better meet customer demand, while maximising revenue potential. The company has improved its demand forecast accuracy by 17 per cent compared to its previous system.
“What JDA’s solution allows us to do is achieve greater profits, ” said Suzanne Donnelly, head of revenue at East Coast Main Line. “With three-quarters of passengers booking in advance, we’re able to analyse demand data, as well as monitor and understand our customers’ behaviour to accurately price our seats and encourage passengers to travel on less high-demand services. From a customer relationship point of view, gathering more insight into consumer needs enables us to provide a better overall customer experience, which translates into improved revenue.”
According to Donnelly, East Coast is seeing a significant uptick in advance-purchase tickets, which account for over £219 million of its £482 million in annual revenue.
“We have delivered a 3 per cent increase in passenger numbers in the past year and we are planning for growth, ” Donnelly added. “JDA Rail Price Manager has helped East Coast Main Line deliver against our revenue targets, and we look forward to continuing success.
“In today’s volatile economy, travel and transportation companies need to balance their own capacity with consumer demand at an extremely detailed level in order to maximise both revenue and profitability, ” said Andy Archer, regional vice president, pricing and revenue management group, JDA Software. “By implementing JDA’s innovative Price Sensitive Revenue Management solutions, leading travel companies such as East Coast Main Line benefit from combining historical data with forecasts that are more representative of actual bookings by taking price sensitivity into account. Not only can they set accurate prices based on available inventory, but they are also better equipped to respond to market fluctuations.”
To read a complete case study describing East Coast Main Line’s use of JDA Rail Price Manager, visit jda.com/PRecml.
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About East Coast Main Line Company Limited
Owned by Directly Operated Railways Limited, East Coast Main Line runs high-speed passenger services along one of the United Kingdom’s most heavily traveled passenger train networks. The government-owned company employs 2,800 associates and carries more than 18 million passengers annually. Previously operating under the name GNER (1996-2007) and National Express East Coast (2008-2009), East Coast Main Line is headquartered in York, England.
About JDA Software Group
JDA® Software Group, Inc. (NASDAQ: JDAS), The Supply Chain Company®, is the leading provider of innovative supply chain management, merchandising and pricing excellence solutions worldwide. JDA empowers more than 6,000 companies of all sizes to make optimal decisions that improve profitability and achieve real results in the discrete and process manufacturing, wholesale distribution, transportation, retail and services industries. With an integrated solutions offering that spans the entire supply chain from materials to the consumer, JDA leverages the powerful heritage and knowledge capital of acquired market leaders including i2 Technologies®, Manugistics®, E3®, Intactix® and Arthur®. JDA’s multiple service options, delivered via the JDA® Private Cloud, provide customers with flexible configurations, rapid time-to-value, lower total cost of ownership and 24/7 functional and technical support and expertise. To learn more, visit jda.com or email info[.]jda.com.
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