Three unique strategies mark the foundation of Barco's success in the European market.
"Barco strives to achieve the best image quality of its display by means of constant innovation," explains Frost & Sullivan Research Analyst Gideon Praveen. "The company has a very broad product portfolio of medical imaging displays that meets every application and budget. Furthermore, it offers exceptional customer service and support, which is superior to that provided by its competitors in the market."
Barco has been acknowledged as the undisputed leader in the global medical imaging display market. The company sells superior medical display models for picture archiving and communication system (PACS) applications. It supplies its medical display monitors to all the leading PACS system integrators.
"Barco has an innate understanding with regard to where the future is heading concerning innovations in medical imaging display monitors," states Praveen. "Currently, the company is working towards innovating coloured display monitors with high quality resolution."
A majority of the PACS display monitors in Europe are black and white. With major transition into colour occuring, an innovative approach to high quality medical displays will further strengthen Barco's market position as the global leader.
The Competitive Strategy Innovation Award is presented to the company that has excelled in the following criteria: uniqueness of strategy, improves market position and leverages competitive intelligence.
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Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.
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