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Rovi Announces White-Label TotalGuide Application for Cable Service Providers - TotalGuide xD extends the cable video experience to multiple mobile screens including tablets and smart phones (NASDAQ: ROVI)
Rovi Announces White-Label TotalGuide Application for Cable Service Providers


NewswireToday - /newswire/ - Santa Clara, CA, United States, 2011/03/02 - TotalGuide xD extends the cable video experience to multiple mobile screens including tablets and smart phones (NASDAQ: ROVI). NASDAQ: ROVI

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Rovi Corporation today announced TotalGuide xD, a customizable advanced media guide that connects and extends the cable video experience from set-top boxes to mobile devices, including tablets and smart phones. TotalGuide xD provides multiple system operators (MSOs) with a solution that addresses the rapid changes taking place within the digital entertainment market, as entertainment consumption quickly moves to an ‘anytime, anyplace’ experience. TotalGuide xD can enable cable subscribers with legacy native guide applications on their set-top boxes to now connect with and enjoy their favorite entertainment content from tablets and handheld devices, whether that content is broadcast TV, video on demand (VOD) or authenticated streaming video content, using one visually stunning mobile interface.

The market for pay TV subscribers is becoming increasingly more crowded and competitive. TotalGuide xD is intended to help MSOs expand upon the engagement with their customers beyond their home television. As a fully-customizable white-label platform, the service allows MSOs to extend their user experience to other connected devices, starting with an iPad application. Powered by the Rovi Media Cloud web service, the platform can be deployed with minimal infrastructure costs and complete preservation of the MSO’s unique brand identity.

“We’re committed to providing consumers with access to the entertainment content they desire on any and all devices,” said Corey Ferengul, executive vice president, product, Rovi Corporation. “As entertainment increasingly goes mobile via powerful tablet and smart phone devices, TotalGuide xD is the next step in our strategy to provide our MSO customers with innovative solutions that make their services stronger and the consumer experience the best and most current.”

TotalGuide xD allows the consumer to access their entertainment content in exciting new ways. Features available on this platform include:

• Robust search functionality, enabling users to find their favorite TV shows and movies;
• Rovi “six degrees” discovery and recommendations, which helps consumers find more relevant video content and provides the flexibility to connect to a variety of video content sources such as authenticated video and playback on portable devices, as determined by each MSO;
• Dynamic recommendations including most popular, similar, friend recommendations and exclusive editorial recommendations from the Rovi editorial team;
• Social network connections via Facebook, Twitter and E: integration;
• Remote connections to set top boxes in the home to schedule DVR recordings, channel tune or start a VOD session; and
• Cross-device access to a subscriber user profile, which is designed to make access to content seamless across other TotalGuide-enabled devices.

Pennsylvania-based cable provider, Armstrong, has chosen to trial Rovi TotalGuide xD, including Rovi TotalGuide xD’s iPad implementation. Armstrong currently deploys Rovi i-Guide to its subscriber base.

TotalGuide xD on the iPad is planned to be available for trials in Q2 2011 to support MSOs that license Rovi i-Guide and Passport Guide services. Additional reference designs for other devices are expected to be available throughout 2011.

About Rovi Corporation
Rovi Corporation ( is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds nearly 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.

Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent annual report on Form 10-K for the period ended December 31, 2010 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

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Written by / Agency / Source: Rovi Corporation


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Rovi Announces White-Label TotalGuide Application for Cable Service Providers

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