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Ohana Media Announces Launch of OhanaQB.com - Audience Marketing Platform - Ohana Media, a technology driven advertising startup from India, announced the launch of its audience marketing platform - OhanaQB
Ohana Media Announces Launch of OhanaQB.com - Audience Marketing Platform

 

NewswireToday - /newswire/ - Hyderabad, Andhra Pradesh, India, 2011/03/02 - Ohana Media, a technology driven advertising startup from India, announced the launch of its audience marketing platform - OhanaQB.

   
 
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OhanaQB enables marketers, publishers and online businesses to understand their audiences better by building audience clouds that capture implicit and explicit user intents & actions. Using advanced user segmentation technology, OhanaQB (ohanaqb.com) allows marketers to discover which audience clusters contribute the most to their business by revenue, profitability or engagement. The platform also features actionable audience intent analytics that allows marketers to build personalized marketing experiences for each member in their audience cloud, and deliver millions of these experiences through OhanaQB.

"The OhanaQB platform was developed in close collaboration with a select set of marketers from a variety of business domains including finance, telecom, ecommerce, travel and pharmaceuticals - these early adopters of the platform helped us refine the product for general availability.", said Vivek Sharma, CEO at Ohana Media.

"Self-learning algorithms in OhanaQB continuously look at audience data and generate automated recommendations to help improve ROI from a marketer's perspective. However, QB is not just about data and insights - it enables you to take action based on those insights as well. The platform is integrated across all the digital touch-points including search, display, social media, email and direct website visits - this lets marketers create and deliver highly relevant cross-channel marketing messages at scale, without spending days setting up and optimizing campaigns or collating reports from various sources." added Shameek Chakravarty, COO at Ohana Media.

About Ohana Media

Ohana Media (ohana-media.com) is a technology driven advertising startup focused on emerging markets, with presence in Hyderabad, Mumbai and New Jersey. Ohana offers a suite of products and services which help simplify and increase effectiveness of digital marketing across multiple online channels.

 
 
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Written by / Agency / Source: Ohana Media India (P) Ltd

 
 

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Ohana Media Announces Launch of OhanaQB.com - Audience Marketing Platform

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Publisher Contact: Jayakumar Patchala - Ohana-Media.com 
+91 96 76804141 shameekc[.]ohana-media.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Ohana Media India (P) Ltd securities in any jurisdiction including any other companies listed or named in this release.

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