Voice123 recently announced the launch of a new price matrix for the benefit of voice over talents registered with their website. The matrix aims at demystifying the pricing norms and act as a guide for voiceover talents to determine plausible quotes which will help them win voiceover jobs. This guide to voiceover rates was created after an in depth study of the pricing psychology and behavior displayed by voiceover artists.
The results of the study showed that a large number of voiceover artists felt the need to set accurate pricing while sending a quote for voiceover projects posted on Voice123. This dilemma was supposed to have costed many voiceover artists golden opportunities for voiceovers. As a remedy, the team at Voice123 worked out a simple 3 step approach to arriving at the correct pricing when bidding for voiceovers online.
First step, the guide says is to determine the details of the type of voiceover, the artists is bidding for. Is the voiceover meant for broadcast over radio, TV, movies or is it for some other purpose such as documentary, on-hold message, voicemail greeting or videogame. Determining the cost based on the length of the voiceover job comes next. This is decided on the basis of the time taken or words used for an audio. The actual time of the recording as specified by the voice talent seeker has to be taken into account (30 seconds, 60 seconds, 1 minute, etc.) or alternatively it has to be based upon the total number of words or pages the script has. After the type and length are decided, the voiceover’s reach has to be taken into account. Reach essentially refers to the audio being aired locally, regionally or nationally, and whether it is broadcast or non-broadcast. If any voiceover recording does not use TV or radio as a medium is referred to as non-broadcast.
Voice123 experts suggest that once the abovementioned criteria are figured out, the next step is to arrive at a suitable cost for the voice over job. The guide provides a simple break-up of voiceover jobs with price range according to various categories. For example, voiceover commercials for TV are divided into 3 time frames – 15 sec, 30 sec and 60 sec. The rate guide provides average price range for these voiceover recordings according to local, regional and national markets respectively. With the help of this guide, a voice over artist can arrive at a suitable project quote. He or she will also need to add on any additional costs such as translation and postproduction costs if any, and come up with a final consolidated cost.
The rate guide is meant to be beneficial for both talent seekers and talent providers.
Voice123 is an online voice over marketplace based in New York. With the largest online voice over talent database and a vast number of daily voice over job postings, Voice123 helps voice over talents to promote their voice services, and companies to find the right voice over for their projects. With a young, highly qualified, and technology-oriented team, Voice123 is always looking to provide an innovative service and be a world-class technology company.