The multi-lingual site’s bright new design retains all the features of the company’s previous site, while incorporating the latest online technical innovations to improve speed and ease of access.
“Hydratight operates in many different markets, offering complete engineering solutions,” said Melissa Suring, Hydratight’s global marketing and communications leader. “So we wanted a dynamic and highly-visual way of showcasing the huge range of Hydratight products and services.
Five foreign-language portals – in German, Brazilian-Portuguese, French, Chinese and Spanish – allow visitors to access company documents, news, videos and technical information in their own language.
“We want to make it as easy as possible for clients to find the information they want, quickly,” said Melissa. “Our new look achieves that goal, and using local translation means there is no misunderstanding about the products and services we offer, and the industries in which we work.”
The new design and technical enhancements are part of a major project by the multi award-winning company to expand the global reach of its corporate site, making it possible for technicians and potential customers all over the world to gain a better understanding of Hydratight’s expertise.