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Radical Lead and Sales Tactic Change for Coping with Business and Economy Changes - The conventional outbound marketing of sending direct mailings and email marketing is becoming less effective as decision makers search the Internet for information and evaluating solutions and vendors
Radical Lead and Sales Tactic Change for Coping with Business and Economy Changes

 

NewswireToday - /newswire/ - Haslemere, Surrey, United Kingdom, 2011/02/24 - The conventional outbound marketing of sending direct mailings and email marketing is becoming less effective as decision makers search the Internet for information and evaluating solutions and vendors.

   
 
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In order to deal with changes in business and economy LEADSExplorer provides website information and lead intelligence to marketing and sales.

When the economy changes this much, this quickly, even the best salesmen can have dry pipelines, a nearly empty funnel with only smaller deal sizes. Still companies haven’t stopped buying but competition has increased and companies provide more information to their salesmen.

The people with buying power in companies having titles like CEO, owner/founder or president do use the Internet to inform and find out about products and solutions. This is a change in information flow from a vendor to the customer as previously it was marketing that used outbound marketing campaigns and salesmen that were the source of information to potential clients.

The company website is the new source of information with advantage of staying unidentified. This is the major drawback of websites: people visit the website and leave without informing who they are.

In order to solve this, LEADSExplorer (leadsexplorer.com) provides real-time visiting company identification and intelligence for marketing and sales:

- Company name
- Company website
- Location
- Interest in products
- Level of interest
- Change of level of interest over time
- Automatic lead scoring
- Buying intentions
- Email address of visitors after email exchange.

This information can be turned into actionable lead information and intelligence by:

- Finding contacts within the visiting companies using stored search procedures;
- Re-targeting the most interested visiting companies guided by the automatic lead scoring;
- Reach out with personalized timely messages based on their interest;
- Engaging into the conversation as the messages can be adjusted by the changes in level of interest over time;
- Shortening the sales cycle as the actions and reactions upon communications are visible;
- Closing deals faster by awareness of their buying intentions.

Resulting in more lead acquisitions, high value pipelines, well filled funnels, shorter sales cycles and more sales.

About Engago Technologies Ltd
Engago Technologies (engago.com) is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.

Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.

 
 
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Written by / Agency / Source: Engago Technologies Ltd

 
 

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Radical Lead and Sales Tactic Change for Coping with Business and Economy Changes

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Publisher Contact: Scott Donovan - Engago.com 
+44(0)14 2865 6600 scott1donovan[.]gmail.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Engago Technologies Ltd securities in any jurisdiction including any other companies listed or named in this release.

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