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Opportunities to Offer Payment Services through Cell Phones Are Arising in Brazil Says Frost & Sullivan - A more dynamic market environment is likely to happen from 2012 onwards
Opportunities to Offer Payment Services through Cell Phones Are Arising in Brazil Says Frost & Sullivan

 

NewswireToday - /newswire/ - Sao Paulo, Brazil, 2011/02/24 - A more dynamic market environment is likely to happen from 2012 onwards.

   
 
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With a penetration rate over 102%, Brazil has one of the largest rates of cell phones in Latin America. Despite of that, the mobile payment market in the country is still incipient, with an extremely small number of transactions effectuated through cell phone. Nevertheless, due to the enormous potential of the mobile payment market in Brazil, all stakeholders involved in the means of payment landscape are currently focused on developing new mobile payment platforms and creating products utilizing cell phones as a means of payment.

The total number of mobile payment transactions in Brazil reached a total of 3.9 million in 2010. This number is negligible in comparison to the total number of transactions effectuated by credit and debit cards that reached a total of 5.8 billion transactions in 2010. With growth rates over 30 percent in the short term, the number of transaction is likely to reach 5.1 million by the end of 2011.

"There are drivers with high impact in the short and medium terms that are likely to leverage the usage of this payment model in the country. Aconsiderable unbanked population in Brazil, increase on mobile payment solutions and bundling advantages to other services are the main ones", explains Marcelo Kawanami, Industry Manager for Frost & Sullivan.

If you are interested in more information on this study, please send an email to Tatiana Brull, at tatiana.brull[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.

Brazilian Mobile Payment Market / 9855-72

 
 
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Opportunities to Offer Payment Services through Cell Phones Are Arising in Brazil Says Frost & Sullivan

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Publisher Contact: Tatiana Brull 
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