Today, PrintingForLess.com (PFL), America’s Print Shop and brochure printing expert at printingforless.com, announced the results of their video-testimonial project and tips on how to use this campaign to increase sales cost-effectively.
“In addition to using traditional marketing like print ads, brochure printing and direct mail, we discovered a way for small business owners to leverage social media cost-effectively,” says Jared Tanner, PFL Vice President of Marketing. “By obtaining customer testimonials on video, it’s possible to increase sales, enhance customer relationships and get third-party credibility without spending a fortune.”
Leverage the Power of Social Media
In order to leverage the 50-plus “Love Letters” they receive each month, PFL asked raving fans to participate in their video-testimonial project. PFL sent these customers easy-to-use, Flip video cameras (at $70.00 each) and provided detailed instructions.
“Along with the video camera and a response deadline, we mailed the fans their original comments and gave fun tips for filming such as: speak loudly, be creative, dogs are welcome, keep it short, and mention your business,” says Jessica Cooper, PFL Marketing Manager. “We sent out over 120 cameras and followed up with all recipients, letting them know that they would get to keep the camera.”
Eighty-one customers completed videos, which PFL posted on YouTube at youtube.com/results?search_query=printingforless&aq=0. To date, the videos testimonials have received over 10,000 views and:
• Increased order frequency from video customers by 20%;
• Created PFL marketing collateral and media mentions (feature story in B to B Online, bit.ly/BtoBPFL)
• Boosted word-of-mouth, cross-promotion opportunities and internal morale; and
• Helped separate PFL from the competition.
Tips to Do This Campaign
To try this social media campaign with customers, PFL shares these tips:
1. Be clear about the process and expectations.
2. Provide the right tools, and make it easy for customers to participate.
3. Set deadlines, be persistent and follow up accordingly.
4. Let customers show creativity and speak the truth.
5. Don’t manipulate or edit customer videos after they are submitted.
6. Reward participants for their efforts.
“This social media project was a cost-effective success that many small business owners can implement,” says Tanner. “In addition, it was a lot of fun. The creativity and range of the videos far surpassed our expectations with pet cameos, an appearance by Mr. Potato Head, stellar dance moves, surprising locations, and Oscar-worthy performances.”
For more information, unique business cards, brochure printing, catalog printing, and other professional printing, simply contact one of the PFL team members at 800-914-1638 or visit the website.
PrintingForLess.com is the first and leading online commercial printing company in the United States. Located in southwest Montana, PrintingForLess.com provides unmatched technical and customer support and instant online pricing and ordering for full-color printed pieces. Go to printingforless.com for affordable marketing materials including: custom mini-resumes, business cards, brochures, postcards, newsletters, letterhead, and more.