NewswireToday - /newswire/ -
Greensboro, NC, United States, 2006/09/15 - Hanna Andersson uses Oeko-Tex Standard 100 to certify that its organic cotton children's clothing is free of harmful levels of more than 100 substances that can be unsafe for humans - HannaAndersson.com.
Hanna Andersson, the multi-channel retailer of Swedish-inspired cotton-rich clothing, takes good care of the kids who wear their clothes. Not only does the company make a broad assortment of organic cotton clothes that are comfortable, colorful, and durable, they also make certain that these clothes are free from chemicals that could be dangerous to humans. Hanna Andersson selected Oeko-Tex, one of the most highly recognized eco-labels in Europe, to test their organic cotton clothing lines and certify that they do not contain unsafe levels of more than 100 potentially harmful substances.
“We begin with organically grown cotton for all our long johns, turtlenecks, and baby hannas,” says marketing vice president, Alison Polenz. “We then apply the Oeko-Tex Standard 100 to ensure that they remain as pure as we can make them. As a result, our organic cotton products have a positive impact for the children, for the people who make the clothes, for the farmers who grow the cotton, and for the environment.”
Manfred Wentz, the U. S. director of Oeko-Tex, calls Hanna Andersson a pioneer in human-friendly textiles in the U. S. “European retailers focused on eco-friendly and human-friendly textiles in the last decade with great success and it is promising to see the same commitment and passion emerging now in the U. S. We are proud to work with Hanna Andersson, a leader in that effort.”
U. S. consumers and retailer are becoming more aware of and concerned about chemicals in textiles. The concern is not unjustified. Just-Style.com reported recently that a study of children’s clothing in southern China found that 10% contained a cancer-causing dye, aromatic amine, a chemical included on the Oeko-Tex Standard 100 list of harmful substances. “This incident is not only tragic for the children who were subjected to these products,” says Wentz, “but also for the factory workers who were also exposed to this carcinogen. Situations like this one are absolutely preventable.”
The International Oeko-Tex Association (oekotex.com), headquartered in Zurich, Switzerland, was founded in 1992 by the Austrian Textile Research Institute and the German Hohenstein Research Institutes. Currently, its membership includes 17 independent textile research and testing institutes with offices in over 30 countries. To date, more than 53,000 certificates have been issued and 7,000 companies are working with Oeko-Tex to ensure that their products are environmentally friendly and tested for potentially harmful substances.
Hanna Andersson’s Winter 2006 line is now available on line and at ten retail locations across the country.