Technology-based qualitative marketing research company, Quester, has launched the beta version of Socrates OnDemand™, providing access to their virtual interviewer, Socrates®, to companies and individuals looking for additional depth and richness from their feedback programs.
Socrates OnDemand uses Socrates technology to deliver follow-up probes within free form text fields like comment boxes or open-ended survey questions. The technology probes to clarify generalities and explore rationale for opinions. The result is richer verbatims that provide a deeper understanding of the factors impacting the commenter’s decision making process.
The fully self-service offer builds on existing Quester offerings, including full service qualitative research, and Quester Inside™, which integrates Quester’s probing technology within leading marketing research software platforms.
“Socrates OnDemand is a do-it-yourself service that gives clients access to the most powerful online conversational moderator in the world. For the first time, clients will be able to add Socrates' automated probing to any text based conversation anywhere on the internet. This new service brings a powerful technology to millions of people,” said Quester’s Chairman, Patrick J. Gorman. “The internet has made it easy for people to communicate with companies; Socrates OnDemand will make the conversations more impactful by asking people to think at a deeper level. More companies will now hear the voice of the consumer in their own thoughtful words.”
Quester is offering a 45 day free trial for a limited time. General availability and pricing will be announced later this year.
Quester is privately held and based in Ankeny, IA. The new release is available at SocratesOnDemand.com/.
Founded in 1977, Quester (quester.com) is an online qualitative marketing research company headquartered in Ankeny, Iowa. Using the world’s only virtual moderator, Socrates, Quester assists companies, including retailers, consumer packaged goods companies, financial and pharmaceutical institutions and even small and mid-size businesses by providing solutions to their research goals. Quester also partners with some of the world’s largest marketing research companies to add qualitative insights within quantitative surveys. Quester’s linguistic researchers use proprietary text processing tools to identify clear business recommendations based upon customer comments and language.