Business software supplier Sage has partnered with the Institute of Sales & Marketing Management (ISMM) to promote sales excellence across UK businesses.
Sage is well known for its expertise in selling business software to businesses of all sizes, but helping small businesses grow has always been a major goal for the organisation. Working with the ISMM helps represent Sage’s commitment to excellent selling as well as giving it the opportunity to help UK small and medium sized enterprises (SMEs) generate sales for their businesses.
Ben Turner, the ISMM’s National Sales Manager, said: “Through the Sage customer relationship management (CRM) products, the ISMM has seen at first hand Sage’s commitment to helping UK businesses grow.”
“So we’re delighted to have Sage as corporate members of the ISMM. Our partnership demonstrates Sage’s commitment to UK businesses as they strive to achieve growth through learning and development of their sales function.”
Andy Palmer, Sage Commercial Development Manager, commented: “Our partnership with the ISMM - working with the sales profession’s largest institute - cements and reinforces our commitment to UK businesses.
“Whenever we speak to our customers about their businesses, they always believe that generating sales is a major challenge. Our partnership with the ISMM, which represents and promotes sales excellence, will help us promote ways of helping these businesses grow and improve their sales.”
The ISMM and Sage will be working together by offering thought leadership and support through detailed research on sales. In addition, they intend to hold joint seminars across the UK that aim to help those working in the sales functions of SMEs to become more effective and efficient in their sales techniques and processes.
About The Institute of Sales & Marketing Management
The Institute of Sales & Marketing Management (ISMM) is the UK's largest association for sales professionals. Founded in 1911 to promote standards of excellence in sales and sales management and to enhance the status and profile of sales as a profession, the ISMM supports, represents and promotes the sales profession. It has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for many years.
The ISMM is also responsible for establishing benchmarks of professionalism in sales. It is the only membership body recognised by the UK Government regulatory body Ofqual as an awarding organisation to offer qualifications in sales, marketing and sales management.
The ISMM’s annual British Excellence in Sales & Marketing Awards (BESMA) are the most prestigious awards for the sales profession.