Located in the thriving retail district of downtown Vancouver, British Columbia, The HP Store Vancouver is a one-stop shopping experience for both consumers and small business.
As customers enter The HP Store, they are greeted by experience pods and a feature innovative section displaying the latest HP technology products. At the store’s check-out, patrons will see an HP digital signage display consisting of three side-by-side 47-inch LCD HP LD4700 screens mounted on a curved wall and powered by an HP Z400 Workstation. These screens communicate product information, upcoming store events and personalized welcome messages as customers enter the store to pick up their new HP products.
“The HP Store features HP’s latest consumer and commercial technology products,” said Andrew Chun, Business Development Manager, HP Canada. “We are particularly excited with the digital signage because it is an excellent showcase of how HP’s latest workstation PC technology and professional display technology come together as a stunning visual communication tool.”
Scala Certified Partner 10net Managed Solutions (Vancouver, British Columbia) worked closely with HP Canada and partner AdCetera to incorporate this digital component to complement and enhance The HP Store’s interactive environment. 10Net designed, installed and hosts the digital network. 10net also monitors the screens and manages the content using Scala 5.
Using Scala Designer, AdCetera developed the dynamic templates for The HP Store staff so that they can update content easily and push fresh messages out on a daily basis.
“The Scala backend enables customized changes simply and quickly. Screens can either share or feature unique content,” said Bill Nuttall, Founder of 10net. “Now, The HP Store employees can focus on their business without worrying about additional in-house monitoring and installation support resources.”
The system is easy to use and helps The HP Store employees stay on top of key branding opportunities and highlight the importance of delivering a fun interactive experience.
“This is a great example of retail digital signage done right,” said Andy McRae, General Manager of Scala, Canada. “We are proud to be a part of it.”
10net Managed Solutions Ltd (10net.net) is a Vancouver-based technology company focused on capturing customers with compelling, motivating, and intelligent digital signage experiences. 10net’s expert team creates results-oriented, environmentally sound, turnkey digital signage solutions which drive results for top firms in retail, corporate, financial, professional services and industrial sectors.
Driving more than 500,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.