PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Baynote, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Ektron and Baynote Partner to Deliver Adaptive Web Experiences - Companies’ integrated marketing optimization solution provides website experiences that are unique, personalized, and relevant to visitors
Ektron and Baynote Partner to Deliver Adaptive Web Experiences

 

NewswireToday - /newswire/ - Nashua, NH, United States, 2011/02/09 - Companies’ integrated marketing optimization solution provides website experiences that are unique, personalized, and relevant to visitors.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Ektron, a web content management, social software and marketing optimization solutions provider and Baynote, an innovator in adaptive web solutions, today announced a technology partnership that deepens the integration between the two platforms and will provide their joint customers with the ability to deliver uniquely personalized website experiences for visitors.

“Companies across all verticals and geographies are looking to deliver more business value from their online presence,” said Mick MacComascaigh, research director at Gartner. “Next-generation web content management systems must evolve to become context-aware, delivering highly targeted and personal content based on real-time visitor intent.”

“As a joint customer, we see the value of combining Ektron with the Baynote Collective Intelligence Platform,” said Andres Sadler, senior vice president of Corporate Strategy, Wolters Kluwer. “Ektron provides us with an enterprise-class web content management system while Baynote lets us adapt the web experience by understanding exactly what customers need. By combining these previously separate technologies, Wolters Kluwer is able to better service our customers who rely on our websites to manage their businesses more effectively.”

With Ektron and Baynote combined, marketers can have the best of both worlds in content targeting – both associative and adaptive personalization. Ektron associative content targeting lets marketers establish a set of business rules to establish what content should be displayed based upon information gleaned from the visitor’s search criteria, geographic location, source traffic and other factors. For example, different content would be displayed dependent on whether the visitor arrived through a search link, or came from another site. Baynote adaptive personalization extends targeting even further where the site itself adapts content based on visitor behavior. The two technologies combined provide a unequalled complementary marketing optimization solution.

“Two innovative companies in personalization and digital marketing optimization are now offering customers an even stronger solution in acquiring site visitors and increasing user engagement and conversion,” said Patrick Finn, Baynote vice president of alliances. “Baynote and Ektron together provide a standard in marketing optimization that no single vendor solution can provide today.”

“The Baynote Collective Intelligence Platform, integrated with Ektron, makes it extraordinarily easy for our customers to drive maximum conversions and build satisfaction and loyalty with their website visitors,” said Savas Gunduz, Ektron vice president of strategic alliances.

About Baynote
Baynote (baynote.com) provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA Technologies, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.

About Ektron
By integrating web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron’s extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, National Health Services UK, Saint-Gobain, The Law Society, and the University of Notre Dame. For more information, please visit ektron.com, ektron.co.uk or ektron.com.au/.

Contact:
Eric Darbe - P: 603-816-2052 / E: eric.darbe[.]ektron.com.

Kyla Ruane - P: 978-474-1900 / E: ektron[.]pancomm.com.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Baynote, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Ektron and Baynote Partner to Deliver Adaptive Web Experiences

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Baynote | Ektron
Publisher Contact: Press Office - Baynote.com 
408-973-1889 press[.]baynote.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Baynote, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Baynote, Inc. / Company Profile


Read Software Most Recent Related Newswires:

Chicago Public Library Selects Polaris, Joining the Growing List of Influential Urban Libraries to Become an Innovative Partner
Oracle and Tech Mahindra Deliver Industry’s First VoLTE as a Service Offering
Yale New Haven Health System Selects Infor CloudSuite Healthcare
PROS Smart CPQ Ranked as a 'Strong Performer' in Configure-Price-Quote Report from Independent Research Firm
Gartner Again Positions Yellowfin in Magic Quadrant for Business Intelligence and Analytics Platforms
OpenText Named a Leader in Gartner’s 2017 Magic Quadrant for Customer Communications Management Software
Northern Trust and IBM Pioneer Use of Blockchain Technology to Help Transform Private Equity Administration
Aptean Extends Cloud Supply Chain Technology Capabilities with Acquisition of IRMS|360 Enterprise Solutions
Pegasystems Brings Concierge-Level Service to Digital Experiences with Launch of Pega Self-Service Advisor
Mentor Graphics Adds ReqTracer to Fast-Growing Mentor Safe ISO 26262 Qualification Program
PTC and Deloitte Announce Plans to Accelerate Internet of Things Adoption and Innovation for Businesses
Noble® SmartAccept™ Receives Patent for Inbound Service Technology
BRF Chooses OpenText to Transform its Supply Chain Ecosystem to Help Improve Security and Compliance of Information Exchange
Koch Completes Investment of More Than $2 Billion in Infor
Seattle Chocolate Company Chooses SYSPRO ERP Software to Support Growth and Enhance Visibility

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)