The North American aftermarket for selected filters is likely to benefit from the increase in the average annual miles driven per vehicle. This, along with aggressive advertising for oil and filter changes at regular intervals, expects to significantly drive replacement demand of oil filters. Likewise, the demand for transmission filters will increase due to the growing installation of automatic transmissions. Changes in engine design will necessitate frequent changes in air-filter design, thereby driving unit shipments of air filters.
New analysis from Frost & Sullivan North American Selected Filters Aftermarket, reveals that revenues in this market totaled $1.5 billion in 2005, and can reach $1.73 billion in 2012.
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Demand for selected filters expects to increase with the increasing average age of vehicles in use and the growth in the number of light vehicles in operation. Vehicle owners are keeping their vehicles on the road longer, and this necessitates periodic replacements as automotive filters are critical for the proper functioning of the powertrain.
“The oil and air-filter segments are the two biggest revenue generating segments, and their growth in terms of unit shipments as well as revenues will drive the growth of the total selected filters aftermarket," notes Frost & Sullivan GIC Industry Manager Avijit Ghosh. “In addition, the price growth in the transmission filters aftermarket is also likely to contribute to the overall market’s revenue growth rate.”
Despite this, the increasing durability of filters is likely to be a major challenge for market participants, as it reduces replacement rates and consequently restrains unit shipments. While the average age of an engine air filter is approximately two years, this is steadily increasing as aftermarket suppliers focus on building more efficient and durable high capacity filters to meet the changing requirements of automakers.
“The shift to in-tank fuel filters and in-tank modular systems expects to reduce the aftermarket for in-line and screw-on fuel filters. The shipment of transmission filters are likely to decline, as suppliers build more durable transmission filters,” says Ghosh. “Moreover, oil filters are also likely to be negatively impacted by the prolific use of synthetic oil, which tends to be more durable and thus delay replacements.”
Overall, the total market’s growth rate expects to fall between 2006 and 2009. The increasing durability of covered filters and penetration of lower-priced Asian filters, as well as the decreasing demand for steel in Asia, are causes for this decline in replacements.
However, the growth rate projects to increase from 2010 onwards, with more vehicles on the road expected to enter replacement age. Technology enhancement will also drive prices and mitigate competition from Asian filters because of replication difficulties.
North American Selected Filters Aftermarket is part of the North American Automotive Aftermarket Subscription, which also includes research services in the following markets: North American wiper systems aftermarket, North American heavy-duty selected filter aftermarket, North American class 6–8 truck powertrain systems and components aftermarket, and North American starters and alternators aftermarket. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Analyst interviews with the press are available.
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North American Selected Filters Aftermarket