Starr Tincup, an integrated marketing firm that serves software and services companies through customer selection, acquisition and retention, currently publishes a company blog geared toward results-oriented marketing professionals. The blog offers both pragmatic tips to measure and improve marketing results for business-to-business companies and strategic discourse around the topics that are reshaping the marketing industry and the way professional marketers conduct their business.
The blog’s most recent entries focus on shortcomings of the old, outdated advertising agency model (including the way advertising agencies are organized and the services they choose to offer clients) and the emergence of a new, more efficient marketing agency model. The blog provides an outlet for discussion about the new agency model—Starr Tincup is utilizing Web 2.0 techniques to encourage a community discussion about the transition from a traditional to an integrated marketing model, and the agency structure and competencies necessary in the new marketplace. These entries and the associated comments also serve as a general outline for Starr Tincup’s upcoming white paper on the agency of the future.
“Blogs are important tools for conveying the spirit and substance of a company,” said Bret Starr, principal and co-founder of Starr Tincup. “We don’t plan to inform or educate, but instead to start conversations about the topics that are important to us and our clients, like the emergence of a new agency model that better serves B2B software and services companies who aren’t concerned as much about brand as they are about driving leads and sales.”
Starr Tincup’s blog provides an opportunity to convey thoughts and ideas that regularly occur during the interactions between clients and the firm’s leading marketing consultants. Recent postings include:
• The New Agency Model – Part III (Final)
• The Cost of Email Marketing
• The New Agency Model – Part II
• The New Agency Model – Part I
• Neiman Marcus Sucks
• Dude – You know how I know you’re in marketing?
• Working with PR Firms, Part 1
• Lean Lists
• Working with Creative Designers
• Changing Your Company Name
“Our blog is a way for us to share our thoughts and insights with other professional marketers around the world,” said J. William Tincup, principal and co-founder of Starr Tincup. “It is an opportunity to discuss the topics that continually change the marketing industry, and in turn, affect the way marketing is conducted from day-to-day.”
About Starr Tincup
Starr Tincup is an integrated marketing firm for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration.