Ahead of Dischromatics' involvement at the forthcoming Caerphilly Business Forum's “New Year, New Start” event for people involved in new Business Start ups at the Tredomen Business and Technology Centre on Thursday 10th February our graphic designers have formulated some simple advice, useful for any company whether new or old which requires new branding.
Indeed, Dischromatics has been following its own advice itself as we design our own logos for our new brand, which will be officially launched in the next 12 months, although some tell-tale signs will be on show before then for eagle-eyed customers!
A logo is basically the public face of any company brand. The key values of a business can be encompassed in a simple design and it is therefore important to make it as professional and trustworthy as possible as ultimately it could well help improve sales. The “ultimate goal” is to achieve a logo which is simple, memorable, timeless, versatile and appropriate, and clearly this is not an easy task! When considering your logo, go through the following simple steps at the start of the process to help you along the way.
Firstly, just take a look on the internet to see what sort of general design style and colours you like and is pleasing on the eye and is representative of your company, products and/or services, remember certain colours represent certain aspects such as blue can give the feeling of trust and assurance, try to think about what you might like the logo to say about your business, about the customers you want to attract (age range, gender etc) and about how you might be using the logo (for print, online, or a combination of these). There is no point in having a large logo with lots of data and colours if you also want to use this as a decipherable ‘thumbnail’ for instance. Why not talk to your most loyal customers and get their feedback! After all its them you want to impress the most.
It is important to speak with a skilled professional graphic designer and preferably employ their services to develop your ideas and ensure the result is indeed a professional logo that avoids the common pitfalls and ensures the final design is in a portable format that could be used by any other company who may print adverts or create your website on your behalf. By carrying out the suggested steps before meeting a designer, you may also be able to save some money at the research stage by passing on clear information about your requirements, however it is important not to constrain your budget too tightly to allow a designer the scope to give you a few options to consider and discuss to develop your brand with your full involvement. They will also be able to advise on cohesive colours and fonts that work well together and how they could be used to enhance your company brand.
The process should begin with a meeting with the designers to discuss a design brief in the manner described above, then some preliminary hand-drawn sketches could be produced for the client’s consideration and customer feedback before going on to further develop the ideas for the favoured designs, in other words those which have received the most positive feedback. Once re-produced on computer, these can then be printed, often in a variety of colour schemes, for further discussion before moving on to finalise the chosen logo for use. Any logo design requires close collaboration between designer and client to ensure the result fits the bill. For further information, please call or visit dischromatics.co.uk/.