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Frost & Sullivan's Research Reveals that Corporate Responsibility Can Increase Brand Awareness and Minimize Risk - Growth Team Membership team uncovers the key drivers of value maximizing corporate responsibility programs and: outlines Intel's best-practice approach to building a strategic corporate responsibility program
Frost & Sullivan's Research Reveals that Corporate Responsibility Can Increase Brand Awareness and Minimize Risk

 

NewswireToday - /newswire/ - Mountain View, CA, United States, 2011/01/31 - Growth Team Membership team uncovers the key drivers of value maximizing corporate responsibility programs and: outlines Intel's best-practice approach to building a strategic corporate responsibility program.

   
 
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Frost & Sullivan, the Growth Partnership Company, released new research demonstrating the gains in brand awareness, credibility and risk reduction that companies can achieve through community engagement. Its new Best Practice Guidebook features Intel's use of community engagement in its corporate responsibility programs.

"This in-depth examination of Intel's experience with corporate responsibility is a roadmap for other companies interested in aligning their community engagement with company objectives for enhancing the value and impact of their companies' corporate responsibility programs, " explained Keith O'Brien, Vice President of Research for Frost & Sullivan's Growth Team Membership. "It shows how the advantages of corporate social responsibility, such as enhanced branding, consumer preference, risk minimization, and stakeholder engagement, impels companies to move away from ad hoc philanthropy tactics that are often seen as mere PR."

Importantly, O'Brien adds, "This practice can be adopted by any organization - regardless of business model or industry - interested in improving its corporate responsibility initiatives."

The Growth Team Membership (GTM) research team follows a rigorous methodology to define and identify best practices, profiling only those companies whose approaches:

• Solve a critical growth challenge
• Are uncommon and creative
• Demonstrate repeatable and measurable results

Could be implemented at another organization (i.e., are not unique to one company's circumstances)

Best Practice Guidebook

This detailed, 17-page Best Practice Guidebook demonstrates how Intel derived value through corporate responsibility by:

• Performing needs assessments to identify community engagement opportunities
• Tailoring community engagement tactics to Intel's objectives
• Investing in the people, process, and tools needed to manage community engagement
• Employing a three-tier categorization process to govern partnership development

This approach allowed Intel to:

• Increase global brand recognition
• Enhance company reputation and credibility

Learn More from GTM and Intel

The Growth Team Membership team will co-host an Ask the Thought Leader webcast on Feb. 8th at 11:00 am. ET with Intel's Ann Hurd, Corporate Affairs Manager. This event will discuss Intel's corporate responsibility strategy in greater detail and provide a platform for Hurd to discuss her experiences implementing this approach and field participants' questions.

To register for this event, please send an email to Mireya Espinoza, Corporate Communications, at mireya.espinoza[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city and state.

About Intel

The Intel Corporation is a global semiconductors and related device manufacturing company.

About Frost & Sullivan's Growth Team Membership

Growth Partnership Services (GPS) is an annual subscription program that provides unlimited access to research, services, and events addressing the most pressing external and internal growth challenges faced by executives today. As part of GPS, TEAM (Technology, Economic, Application, and Market) research gives a comprehensive view of industry, market, and technology opportunities, while Growth Team Membership™ (GTM) provides case-based best practices, toolkits, and events to address the internal challenges individual executives face within their respective functions.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.

 
 
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Frost & Sullivan's Research Reveals that Corporate Responsibility Can Increase Brand Awareness and Minimize Risk

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Frost & Sullivan |
Publisher Contact: Mireya Espinoza 
mireya.espinoza[.]frost.com
 
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