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Lawrence Defines the Customer Journey at Store Point 2011 - Lawrence showcases its end to end customer queue management solutions which provide proven incremental sales and margin from existing customers
Lawrence Defines the Customer Journey at Store Point 2011

 

NewswireToday - /newswire/ - Phoenix, AZ, United States, 2011/01/24 - Lawrence showcases its end to end customer queue management solutions which provide proven incremental sales and margin from existing customers.

   
 
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Lawrence, a Tensator Group Company and world leader in customer queue management solutions, today announced its participation in Store Point 2011 held January 23-26 at the Westin Keirland Resort and Spa in Scottsdale, AZ. Lawrence will host one-on-ones with the industry’s leading retailers, define the “Customer Journey” and showcase the company’s end to end customer queue management solutions proven to drive incremental sales and margin from existing customers.

The company will provide Store Point attendees with an interactive virtual walk-through of its innovative solutions and its complimentary ROI Calculator. The ROI Calculator, which is based on proprietary information and real-world input from retail customers, enables retailers to find and stop “revenue leaks” from walk-aways and provides critical data enabling them to "squeeze more out of what they have" while increasing impulse buys by up to 400%.

“The customer journey should begin from the moment the consumer enters the retail environment,” said Bill Vetter, General Manager and Senior Vice President at Lawrence. “It’s this “journey” -- the in-store experience in its entirety that keeps the customer engaged from arrival through purchase completion and store departure. Our smart customer queue management solutions help lead that customer journey -- ensuring an unparalleled shopping experience that drives customer loyalty and increases profit. If each customer returns to a store just one more time per year rather than shopping at the competition as a result of an exceptional ‘customer journey, ’ the sales and margin growth is significant.”

End to End Customer Queue Management - Enhancing the Customer Journey
Lawrence provides merchandising and customer queue management solutions that are proven to provide incremental sales and margin from a retailer’s existing customers; presenting a highly affordable and compelling opportunity to become more profitable without attracting one more new customer.

The company’s smart customer queue management products and services enable incremental sales and margin from each current customer by effectively optimizing the queue, converting wait time into extended shopping time, boosting impulse sales, improving efficiencies and eliminating customer frustration and employee stress to enrich the overall customer experience and ultimately drive incremental sales and boost margins.

For a complete virtual tour of Lawrence’s Smart Customer Queue Management Solutions and to request your copy of Lawrence’s ROI Calculator please visit the company's website.

About Lawrence, a Tensator Group Company
Lawrence (lawrencemetal.com), a Tensator Group Company, is a world leader in customer queue management systems, crowd control, and hospitality products. Lawrence empowers blue chip retailers, international airport terminals, major exhibitions, leisure and entertainment venues, construction sites, restaurants, hotels and financial institutions to speed customer flow through their queue lines improving operational efficiency and customer satisfaction. Lawrence helps eliminate lost sales through walkaways and drives high value impulse sales with its range of customer queue management solutions. The company offers consulting services and 3D design capabilities along with the industry’s largest range of queue management products available.

 
 
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Lawrence Defines the Customer Journey at Store Point 2011

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