Google formally acknowledged the significant achievement and named Yell as the winner of a Google EMEA AdWords Authorised Reseller Award in the Fastest Growth in Active Advertiser Base category.
Yell became a Google AdWords Authorised Reseller in May 2009 and through its Search Marketing Services, provides small business advertisers with the opportunity to generate business from the 30 million UK internet users who access Google every day. In 2010, Yell served up more than 2.1 billion impressions for its advertisers which means on average, a UK internet user saw a Yell advertiser 50 times during the year.•
Yell fully manages all aspects of Google AdWords for its advertisers, from creating campaigns and choosing appropriate keywords to managing budgets and tracking performance.
Yell’s Search Marketing Services offering is part of its portfolio of marketing solutions, delivering quality business leads to its advertisers. This is through a range of digital and print products including, Yellow Pages, custom built websites, mobile apps and carefully selected partner websites.
Chris Brake, director of next generation products for Yell in the UK, said: “This is a significant achievement and proof that our alliance with Google is resulting in success. The award is an important milestone in our business strategy to be the best provider of marketing solutions to UK SMEs.
“Online campaigns can be challenging and time consuming, so advertisers now have the opportunity to concentrate on their core business, safe in the knowledge that Yell is expertly managing their Google AdWords campaign for them.”
*comScore – 43.5M unique internet users in the UK in November 2010
Yell (yellgroup.com) offers quality business leads and marketing solutions to small and medium sized enterprises in the UK, US, Spain and some countries in Latin America through an integrated portfolio of simple-to-use, cost effective advertising. Our products are available through printed, online, telephone and mobile based media. Yell’s principal brands include: in the United Kingdom - Yellow Pages, Yell.com and 118 24 7; in the United States - Yellowbook and Yellowbook.com; and in Spain - PaginasAmarillas and PaginasAmarillas.es.
Demelza Fryer-Saxby - T: 0118 358 2977 / Mobile: 07834 893 174
Jon Salmon - T: 0118 358 2656 / Mobile: 07801 977 340
Distributed by NeonDrum.com news distribution service on behalf of Yell.