The Bees Awards, the first international social media marketing awards for communication professionals, reveal today their esteemed 2011 jury panel members. The event will once again award winners in over 23 specialized categories, including 8 new categories in the fast paced social media marketing world. The ceremony will be held at the Legion of Honor in San Francisco on May 3, 2011 at 7pm and will be live-streamed over the Internet.
One-fifth of the planet is using social media platforms. That new reality calls for a new expertise. “13.5% of all Internet users are from North America*. Social Media Marketing is not a matter of one country, one language or few companies. It is happening everywhere on the planet, in every language” according to Cara Drolshagen, Co-Founder and Vice-President of The Bees Awards. "As testament that social media is a worldwide phenomenon, Bees Awards received entries from 21 countries across 5 continents in 2010. 4% of these entries came from large brands such as Ikea, Old Spice and Toyota. Social Media Marketing is serious business and it’s growing faster each day”.
• Source: Internet World Stats, June 30, 2010
The 2011 Jury announced today is composed by the following well renowned professionals from 15 different countries:
Andrei Anischenko CEO Grape (Russia)
David Armano SVPEdeman Digital (USA)
David Leonard President & COODDB (Canada)
David Rosenberg Director of Emerging Media JWT New York (USA)
Dean McBethSr. Digital Strategist Wieden+Kennedy Portland (USA)
Désirée Maurd Creative Director & Partner Prime (Sweden)
Ellen HouHead of Planning TBWA (China)
Eric Mergenthaler CEO Havas Media (Mexico)
Eva Van den Bulcke Co-Creative Director & Partner Sid Lee (Canada)
Gitanjali Sriram Head Naked Comm (India)
Katharina Lohse CEO McCann Erickson (Switzerland)
Mike Geiger Chief Digital Officer & Partner Goodby, Silverstein & Partners (USA)
Ottavio Nava CEOWe Are Social (Italy)
Rob Hill Group Head of Strategy Ogilvy Cap Town (South Africa)
Sam Flemming Founder & Chairman CIC (China)
Toshiya FukudaCEO777interactive (Japan)
Yogev Reinhold New Business Director Publicis E-dologic (Israel)
The student categories will be reviewed by the following esteemed jury members:
Niklas Frings-Rupp Unternehmensinhaber Miami Ad School Europe (Germany)
Carlos Vazquez Principal Dichotomy Consulting (USA)
Peter Kamstedt Program Director Berghs School of Communication (SE)
Kate Humphries Course leader Media Design School (New Zealand)
Zorica Micic Student Last year student winner (Bosnia)
These professionals have been selected on the base of their expertise, the references they received from peers, their passion for social media and their geographic location. Together, they will honor the best social media marketing practices, define standard practices and establish the greatest ethics for the long term growth of the profession.
“Social Media Marketing is not revolutionary. It is evolutionary.” says Co-Founder & President, Mr. Bastien Beauchamp. “It remains faithful to the principals of the founders of our industry: Albert Lasker, David Ogilvy, and Bill Bernback. These founders felt strongly that a company should always care about its brand and its reputation, always try to build a brand that is truthful to its product, understand its consumers, and communicate with personality. These marketing fundamentals don’t change and The Bees Awards 2011 Jury reflects the fact that large marketing agencies evolve in their practices but are also challenged every day by small specialized social media agencies.”
January 24 Social media, public relations, advertising agencies, brands and consultants from around the world can submit their work at March 31 Deadline to submit entries
April 18 Nominees will be announced May 3, 2011 Award Ceremony will take place in San Francisco (also live streamed).
About the Bees Awards (Name The Bees Awards Inc.)
Description The first international social media marketing awards for communication professionals.
Mission Honor the best social media marketing practices of the year in order to promote ethical and outstanding professionals and their expertise.
Location San Francisco, California - Founded January 2009. Principals Bastien Beauchamp, Co-Founder & President, Cara Drolshagen, Co-Founder & Vice-President.