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Glen Rock, NJ, United States, 2011/01/21 - Two marketers of vastly different generations--one from the "Mad Men" era, one from Gen X/U--write about marketing topics and creativity - SplitSegments.com.
Split Segments, a new weekly blog written by two marketing specialists with differing points of view, has been launched by Words and Pictures Creative Service Inc., an advertising, marketing, and branding agency.
Split Segments offers contrasting takes on the same subject by two of the company’s advertising pundits from vastly different generations. Veteran Wes Shaw writes from the 'Mad Men' perspective, while 20-something Ryan Huban presents the Gen X/Y point of view. The two, both art directors, discuss such topics as how to get the most from an ad agency, how to come up with ideas, and developing marketing strategies, each with his own distinctive spin.
The blog is accessible through Words and Pictures’ website or through the company’s social page.
"Wes worked at big agencies like J. Walter Thompson and N.W. Ayer during the heyday of advertising in the 60s, so he brings his considerable experience to the table," says Rhonda Smith, President and Creative Director of Words and Pictures. He’s the classicist, while Ryan is an iconoclast, challenging traditional methods of advertising and incorporating the best of today’s marketing savvy.
"We didn’t want to come up with 'just another blog'," says Smith. "Split Segments is an entertaining read that offers some really useful marketing tips and insights, no matter which side of the segment you’re on."
One blogger will discuss a topic, ranging from specific marketing ideas to more general thoughts about creativity and ideas, with the other responding and enlarging on the subject. Comments from readers are encouraged.
Founded in 1987, Words and Pictures (wordsandpictures.net) has served such clients as Sony Electronics Inc., Hertz, Ramapo College of New Jersey, Eight O’Clock Coffee, Robert Wood Johnson University Hospital, The Valley Hospital, and A&P. The agency, based in Park Ridge, NJ, specializes in developing brands and building brand-name recognition.
For more information about Words and Pictures and its capabilities, please call Rhonda Smith at 201-573-0228 x23.