WomenCertified® today announced Jim Dunn, general manager of JM Lexus of Margate, Florida, as the recipient of its 2011 Vision Award in the automotive industry.
“We are honored to be recognized for our efforts to make our customers’ buying experience even more distinctive than ever before,” said Jim Dunn, vice president and general manager of JM Lexus. “We aim to create a comfortable atmosphere and provide clients with all the facts they need to make the most informed decisions possible. This is just another way we strive to be the best.”
In the automotive industry, women influence 85 percent of all purchases, but eight in 10 are not satisfied with the service they receive. The WomenCertified® awards industry leaders who advocate and drive the change necessary to better meet the needs of women consumers through company initiatives and programs, and as a result of their business models, raise standards of service.
“Mr. Dunn has been a huge supporter of the WomenCertified® mission, and a true pioneer in showing what a women-friendly, customer-centric dealership experience is all about,” said Delia Passi, WomenCertified® founder. “It’s time for dealers to make a change and carefully examine what their customers really want and Jim Dunn understands this, making it happen daily at JM Lexus.”
WomenCertified® is a certification program and accolade for sales and service teams who complete a specialized training on gender communications and women friendly sales and service practices. A company or dealership earns the WomenCertified Seal of Approval only after a minimum of 70 percent of its sales and service staff completes the training and certification process.
The WomenCertified® training is based on research into women’s buying preferences and focuses on teaching associates how to approach, communicate and partner with women buyers to provide a more mutually beneficial and ongoing customer relationship.
WomenCertified®—the Seal women trust for better service — is a proven training and certification program rich with resources to help professionals across multiple industries increase sales and satisfaction among both men and women. Focusing on effective communication skills, customer appreciation and an enriched customer experience, WomenCertified® (womencertified.com) has trained thousands of sales and service professionals in Fortune 500 companies and small businesses alike.