New York –LogicLab Inc., a company focused on applying deep marketing analytics to the mass media planning process, today announced it will enable its clients to access metrics from Compete, a Kantar Media company, from its LogicLab targtetLab™ platform. This new view will give advertisers, media buyers and media companies more detailed information on traffic, audience and engagement metrics for optimized media planning. With the addition of Compete data into the targtetLab™ platform, planners will now be able to build targeting strategies that go beyond basic age and gender selects.
“We are extremely excited to provide Compete data to our clients,” said Christopher Wilson, LogicLab president. “Their industry leading data will add tremendous value to our clients who are looking to integrate online media in their broader mass marketing plans.”
The targetLab platform was recently launched in September 2010 and was designed to identify mass media opportunities by matching clients’ proprietary targeting intelligence against LogicLab’s medialibrary™, an index of detailed audience profiles across all marketing channels. The integration of the Compete data will make targetLab even more comprehensive by incorporating more granular web-wide traffic data including demographic data on unique visitors, time spent on site and page visits.
“As more budgets shift online, media planners are realizing the importance of more precise targeting,” said Stephen DiMarco, chief marketing officer at Compete. “The more that is known about target audiences the more efficient the media spend will be, and together we’re providing a more comprehensive view for marketers.”
Advertisers, media buyers and media companies can find out more about how to enhance their media planning optimization by visiting logiclabinc.com. For more information about Compete, please visit compete.com or contact Jack Drew at jdrew[.]compete.com
LogicLab™ (logiclabinc.com) matches advertisers with the best media choices possible. By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to, for the first time, optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing. LogicLab also gives media owners the ability to attract new and diverse advertisers. Founded in 2009 and based in New York, NY, LogicLab is a wholly owned subsidiary of Merkle Inc.
Compete (compete.com), a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit compete.com/.
About Kantar Media
Established in more than 50 countries, Kantar Media (KantarMediaNA.com) helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.