PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: PlattForm

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

PlattForm Higher Education Releases White Paper - PlattForm Higher Education has released Declining Search Response Rates: A Signal We Should Expand Our Thinking about Search Campaigns, a white paper that chronicles the evolution of student Search
PlattForm Higher Education Releases White Paper

 

NewswireToday - /newswire/ - Olathe, KS, United States, 2011/01/18 - PlattForm Higher Education has released Declining Search Response Rates: A Signal We Should Expand Our Thinking about Search Campaigns, a white paper that chronicles the evolution of student Search.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Education/e-Learning/Training Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

PlattForm Higher Education, a leading provider of marketing and enrollment solutions for higher education, has released a white paper that chronicles the evolution of student Search. Declining Search Response Rates: A Signal We Should Expand Our Thinking about Search Campaigns connects the steady decline in traditional response rates for many colleges and universities with the need for ideas that account for new marketplace dynamics.

Advancing technology has brought about immeasurable change to the way people live and conduct business. In the higher education realm, it has literally altered the conversations and relationships between prospective students and the colleges hoping to attract them. Technology’s influence continues to expand – changing the way enrollment officers measure the role of the fundamental inquiry generator – Student Search.

While Search marketing remains an effective way to reach prospective students, many long-time conventions of Search programs are losing their perceived validity. In today’s environment, response rates are, by themselves, simply too narrowly focused and one-dimensional to capture the variety of ways that prospective students shop for a college and respond to Search communication.

“There is no denying the evolution of student Search,” said Lyle Kraft, Executive Vice President of Enrollment Services. “Traditional response rates have become inadequate for measuring Search performance. What we’re seeing emerge is a more comprehensive approach that allows for a more accurate evaluation of Search return on investment.”

PlattForm Higher Education’s latest white paper takes an insightful look at:

• Technology’s influence on Search marketing;
• Why traditional response rates may be inadequate for measuring Search performance;
• Benefits of a broader outcomes-based approach to Search marketing.

The research presented in the paper is a good resource for presidents, enrollment managers, admissions officers and other marketing communications staff.

To obtain a free copy of Declining Search Response Rates: A Signal We Should Expand Our Thinking about Search Campaigns, email marketing[.]plattformad.com. For more information about PlattForm Higher Education, visit Plattform Higher Education online.

About PlattForm Higher Education
PlattForm Higher Education (PlattformHigherEducation.com) is a leader in providing marketing and communications services for colleges and universities. With more than 20 years of relevant experience, a history of innovation and exceptional customer service, PlattForm Higher Education has become the largest full-service agency in postsecondary education. Today, PlattForm Higher Education provides a full spectrum of marketing, communications and advertising services to an ever-increasing client base. With more than 400 industry experts, PlattForm Higher Education works at the forefront of higher education and continues to create award-winning solutions for colleges and universities throughout the U.S. and Canada.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Education/e-Learning/Training Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: PlattForm

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Education/e-Learning/Training articles,
CATCH Visitors via Your Competitors Announcements!


PlattForm Higher Education Releases White Paper

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: PlattFormAd.com 
913-654-2000 kkuzma[.]plattformad.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any PlattForm securities in any jurisdiction including any other companies listed or named in this release.

Education/e-Learning/Training via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From PlattForm / Company Profile


Read Education/e-Learning/Training Most Recent Related Newswires:

Pearson Partners with iCare to Deliver Evidence-Based Electronic Health Records Learning Experience for Nursing Students
CloudQast Adds Features to its Video-based Learning Platform
SolarVenti Australia and Massey University Release Research Project Results on Indoor Air Quality in Classrooms
Lithan Invests 10 Million Dollars to Align with SkillsFuture Movement
CloudQast Launches Two Legislation-related Generic E-learning Programmes
International Award for Gamification Nation
Learning Objects Releases Comprehensive, Competency-Based Learning Platform
Encertify Has Joined Hands with VMEdu, Inc. to Promote Training and Certification Programs
Four Innovative Learning Products From Pearson Win 2016 Award of Excellence from Tech & Learning Magazine
Soaring Sky Unveils New Training Opportunity for Aspiring Commercial Drone Pilots
BITSync 2016 The First Pan-American BITSian Conference Indeed A Stellar Constellation
BigMainStreet.com Launches the Experiential Online Business Courses in USA
eXact Learning Solutions Adds A New Authoring Feature to its LCMS
The DevLearn International Exhibition Receives Further Sponsorship from EXact Learning Solutions
The Springboard Programme’s Growing Success for Women in Oman

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Triggr & Bloom

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)