According to the oldest ethical consumerism organization in the U.S., Lifestyles of Health and Sustainability (LOHAS), there is a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living…Approximately 30 percent of the adults in the U.S., or 50 million people, are currently considered LOHAS Consumers.”
In order to capture this steadily growing market of ethical consumers, organizations must find ways to make CSR an inextricable part of their business practices, and effectively communicate their CSR activities to this segment of consumers. To help organizations maximize their appeal to ethical consumers, Cal Safety Compliance Corporation (CSCC), a leading provider of responsible sourcing solutions, is holding a series of intimate seminar sessions on compliance and CSR around the globe. Two such sessions will be held at Columbia University in New York City on October 19, 2006, geared towards retailers, brands, and other CSR professionals. The morning session, "CSR Reporting Strategies", is designed for organizations that are new to CSR reporting, while the afternoon session, "Internal CSR Communication for Retailers", aims to help retailers create ethical brand ambassadors at every level of the organization.
"CSR Reporting Strategies" will identify pre- and post-publication strategies for maximizing the value of the reporting process. The session will begin with a strategic alignment exercise to ensure that core business objectives are met in the decision to report on the organization’s CSR performance. CSCC’s experts, trained in the AccountAbility 1000 standards, will guide participants through the maze of social and environmental indicators and reporting tools, providing tips on data collection and measurement along the way. The seminar will end with a discussion of best practices and innovative communication plans to ensure the report has the intended impact on internal and external stakeholders.
"Internal CSR Communication for Retailers" will provide CSR professionals and retail executives with the tools they need to establish consistent messaging on the company’s values and to create ethical brand ambassadors at every level of the organization. The seminar will offer strategies that can help to increase employee morale, build a greater understanding of how CSR can impact business throughout the organization, and help store associates appeal to the growing number of ethical consumers.
CSCC's Global Seminar Series features small training sessions geared towards CSR professionals to help them maximize CSR resources and improve CSR performance within their organizations. The seminars are being held in cities like New York, Hong Kong, Shanghai, and Shenzhen, with more locations to be announced soon. Space for these seminars is limited so register early.