NewswireToday - /newswire/ -
Atlanta, GA, United States, 2011/01/11 - The president of Atlanta-based Illustra Image Consulting will reveal innovative ways to empower company brands and generate higher revenues in today’s high-tech, media savvy business environment.
Sarah Hathorn, AICI CIP, CPBS, will be the keynote Education Day presenter for the New York Tri-State Chapter of the Association of Image Consultants International (AICI) later this month. She was invited to deliver a dynamic, interactive program titled “Empower Your Company Brand.”
Participants will leave knowing fresh techniques and strategies to leverage economic challenges into business opportunities, strengthen their company brand presence, develop a unique niche, and utilize concise, powerful brand messaging in both online and offline marketing strategies.
Hathorn, President of Atlanta-based Illustra Image Consulting (illustraimageconsulting.com), is also a Master Trainer at the London Image Institute and an active member of the National Speakers Association. Her consulting firm offers customized programs to promote the careers of leaders and high achievers, and clients include dozens of Fortune 500 companies and their top executives.
But Hathorn also offers unique services specifically tailored to the needs of other image consultants who want an experienced brand strategist or business mentor to help them take their business to the next level. Among her extensive qualifications she is a Reach Certified Personal Branding Strategist, a Reach Certified Online Identity Strategist, and is also certified in 360° Reach Personal Brand Assessment.
An industry-recognized pioneer and visionary, she is one of the first and only image consultants in the world with a background as a senior level executive. During her 25-year tenure with a Fortune 100 company she used her personal branding skills to survive multiple mergers and acquisitions and got a hands-on education in how the most successful and well-managed corporate brands emerge, evolve, and change.
After starting her own business she incorporated all of her diverse experiences and talents to launch the innovative Predictable Promotion SystemTM – a proprietary 10-step intensive program for fast career acceleration.
Hathorn’s program will be presented on January 29th, 2011 from 9:00 am - 5:00 PM at the Fashion Institute of Technology in New York City. Not only does the event take place in the fashion capital of North America, but Hathorn will be addressing one of the largest AICI chapters in the United States. AICI members can earn 0.6 CEU’s and special discounts are available to those who register online on or before January 15th at aicinytristate.org/.