NewswireToday - /newswire/ -
Holmes Chapel, Cheshire, United Kingdom, 2011/01/10 - Misumaru Corporation, specialist manufacturer of decorative gift bags and high-tech space-saving products, announces the launch of its first European presence with a new division operating out of the UK.
Misumaru UK Ltd. will have a strong focus in the UK gift wrapping market, offering unique and different gift bag products, with an emphasis on product quality, competitive pricing and excellent customer service. The new division will develop and strengthen new retail accounts as well as support existing customers based predominantly in the UK, while establishing growth into Europe.
With over 40 years' experience in manufacturing speciality film packaging and high-tech sealing technology, Misumaru's range of flexible printed products are unique and innovative. Products include gift bags with inserted drawstring ribbons, decorative portable back-packs and plastic storage envelopes. Misumaru continues its successful expansion, having established itself as a packaging expert in Asia and more recently securing its growth in the American market. The company's range of unique gift bags has been well received in Asia and the USA, thus proving the model for UK focus.
The new UK division will now specifically target the UK gift wrapping market. The need for innovative and different gift wrapping solutions and the growth potential of this under-exploited niche in the UK has led to the investment into this new operation. The unique all in one gift bags are designed with an integral easy to use drawstring ribbon, unlike no other gift bag currently on the market.
As part of this market growth strategy, Misumaru UK Ltd. has appointed experienced account manager Alan Street as Business Development Manager.
Alan Street brings more than 12 years' experience working in retail and trade sales, managing the development and expansion of numerous high-profile accounts. In his previous roles, Alan has been responsible for securing national accounts in Tesco, Wilkinson and Morrisons and will apply his excellent client and commercial acumen to align and leverage the gift bag range in the European market.
Alan comments, "I am very excited to be leading the new division in the UK as there is great potential to expand into the European market. Simple yet effective gift wrapping solutions are always very appealing to customers and with its eye-catching colourful designs and drawstring ribbon tie for ease and speed of use, the unique and decorative gift bag range from Misumaru ticks all the boxes." Alan continues, "The opening of the UK division is a natural step towards offering retailers and customers a new gift wrapping solution that is currently not available in the European market. With divisions in the USA, Asia Pacific and UK, this extension to Misumaru's portfolio strengthens the company's customer base and increases the availability of products in gift wrapping markets globally."
The Misumaru range of decorative gift bags has already been successfully previewed in the UK by Scott Brothers Ltd., a specialist distributor of home storage solutions. Due to Scott Brothers' expertise in the home storage market for innovative and different products, the company was selected to help Misumaru gauge the industry's reaction to the gift bag range, which was successfully showcased at a number of leading UK trade exhibitions, including the Home and Gift Show and Spring Fair International.
The gift bags are made from high quality printed film laminate, in a range of designs and finishes including non-woven, metallic and holographic film. The flexible two layer film construction makes the bags exceptionally strong and durable; they will not tear like conventional wrapping paper and can be used again and again. The gift bags are available in a variety of sizes to accommodate a range of gifts, including a tall version for wine bottles. As the gift bags are waterproof and watertight they are also of interest to florists for wrapping flower bouquets and plants.
For more information please call +44 (0)1477 539 509 / E: enquiries[.]misumaru.co.uk.