Lanner Group today announced the appointment of Graeme Routledge as group marketing manager. Reporting to CEO David Jones, Graeme will spearhead the simulation software and process improvement specialist’s integrated marketing and communications program, reinforcing its positioning in target market sectors, and supporting the firm's continued growth strategy.
Graeme’s technology marketing experience spans eight years and he joins Lanner Group from Research in Motion (RIM) where he managed a number of international campaigns for Blackberry. Prior to RIM, Graeme held roles at Specialist Computer Holdings, Progress Software and Manhattan Associates.
“Business process simulation is increasingly recognised as a strategic technology, testament to which is its position in Gartner’s ‘top 10 strategic technologies’ list for a second year running,” comments David Jones, CEO, Lanner Group. “Graeme will play a pivotal role in strengthening Lanner Group’s position across new and established sectors within this fast growing marketplace as we move into 2011.”
“As organizations in all sector continue to recognize that process simulation can drive substantial cost savings, Lanner Group’s proposition is very well matched with the pressures of the current economic climate,” comments Graeme Routledge, Group Marketing Manager, Lanner Group. “I am looking forward to building increased awareness of Lanner Group’s BPI solution portfolio and playing a key role in its future success.”
Lanner Group, Inc. (lanner.com) is the Houston, TX based Americas subsidiary of Lanner Group Ltd, a UK company dedicated to delivering innovative solutions to model, analyze and optimize processes through simulation software enabling business managers to make comprehensive decisions in a risk-free environment. Its client roster includes over 3000 customers including end users HP, 3M, Boeing, Ford, GM, Nissan, and Rolls Royce. In 2010 Lanner Group, Inc. was certified a Top 20% Performer by Open Ratings Inc., a Dun & Bradstreet company based on Past Performance Evaluation responses of its reference customers.