The company will exhibit more than 50 varieties of products from 7 producers. The products include natural no sugar added fruit juices, no sugar added and lower in sugar jams, special Armenian fruit preserves, herbal teas, and Armenian wine.
The Artisan Food Inc. has been started by young Armenian entrepreneurs, Lilit Hakobyan and Samvel Shahbazyan, seeking to reinvent the indigenous recipes of homemade fruits and vegetables and deliver it to people searching for healthy foods. The philosophy of the company is to introduce specialty healthy, natural food products from Armenia, those that are really a blend of the ancient and the modern, made in the best of artisan traditions, using local ingredients combined with modern technology and packaging.
"The main challenge for us in participating in Ethnic & Specialty Food Expo is competition from other importers of specialty products," says Lilit Hakobyan, director of The Artisan Food Inc." However, we appreciate the fact that there is a growing market for high-quality healthy food products.”
After three years of hard work Armenian no sugar added jams and natural no sugar added fruit juices have been developed by The Artisan Food Inc. to deliver homemade flavor and natural taste of fruits to the healthy food consumers.
A specialty line of products introduced by The Artisan Food Inc. includes no sugar added and lower in sugar jams, and specialty fruit preserves. Those are produced in small batches using fresh sun-ripened produce grown locally: that is fruits growing 1800 meter (about 5900 feet) above sea level. After deliberate selection only the finest fruits are chosen to produce the specialty healthy jams and preserves of The Artisan Food Inc.
From 12 specialty products of The Artisan Food Inc.’s jam & preserve line six varieties of preserves, including young walnut, apricot with apricot kernels, rose petal, white cherry preserves, and apricot with apricot kernels and strawberry jams will be presented in Ethnic Food Expo.
“It is just amazing to imagine that a production of 0.5 kg specialty jam or preserve, from orchard to jar, requires up to seven hours of hand made work”, says Lilit Hakobyan.
“Ethnic & Specialty Food Expo” states Samvel Shahbazyan, the managing director of The Artisan Food Inc. “is a valuable event for the specialty food trade sector to access growing markets in North America.” It is definitely a one-stop shop for this industry”, he adds.
Social aspect: This undertaking has a social concern. The founders believe that as more quality products are developed locally for International markets more people will be employed. They also believe that their approach to work, knowledge of International trends and marketing promotion skills will give them a foundation for supporting this idea. The production of only one line of The Artisan Food Inc. products employs more than 150 people.
2006 is the first year that Armenian food products will be presented in Ethnic & Specialty Food Expo.
The Center for Agribusiness and Rural Development (CARD) co-sponsors the Armenian stand to assist Armenian producers to develop markets for Armenian food products in Canada. “The exposition of Armenian food products is made thanks to CARD, organization which closely works with Armenian producers and supports them to improve product quality, safety and management“, states Samvel Shahbazyan.
The Artisan Food Inc. is specializing in import and export of specialty gourmet food products. Company’s products are made using indigenous recipes and are 100% natural and low in calories. They are free of artificial additives and preservatives. The fruits used for the production are grown in the best of artisan traditions on family owned farms or harvested in wild orchards, on land free of chemicals. They are watered by mountain spring water, and harvested only when ripened naturally by the sun. Each fruit is processed individually, by hand. Only the finest fruits are selected for The Artisan Food Inc. products. The production of 0.5 kg specialty preserve, from orchard to jar, requires 7 hours of hand made work.