NewswireToday - /newswire/ -
Brookvale, New South Wales, Australia, 2010/12/23 - A new Google Analytics training course in Sydney has been announced for Thursday 27th January, 2011.
In response to the growing demand from companies to analyse and interpret their website activity data and to help develop better in-house skills to improve their online marketing and website usability.
This Google Analytics course is a half day training programme that is designed as an introduction for business owners and marketers with limited experience of using a website analytics package. It will cover such areas as setting up a Google Analytics account, analysing the key data elements for a website, reviewing marketing activity and responses, and understanding how users are interacting with the website. Most importantly, the course looks at how data can be analysed and interpreted to develop actionable conclusions for a website.
The course includes a series of practical exercises and examples to give the attendees a good understanding of the techniques involved in how Google Analytics can be used to review marketing results, so that they will leave with the knowledge to put the learning into practice with their own websites.
This new course is being run by the Web Training Workshop: a specialist search engine marketing training company and part of the Web Marketing Workshop agency, with offices in Australia and the UK. The company offers a range of training courses covering SEO (search engine optimisation), pay-per-click (PPC) advertising campaigns – such as Google AdWords – and the use of Google Analytics, all of which have been used successfully by many companies who want to develop their own skills in understanding and implementing these techniques.
Clive Hawkins, who is running the training courses in Sydney, said: "The Introduction to Google Analytics course helps to give those with little experience of using the powerful Analytics package an insight into how they can improve and refine their website and online marketing campaigns. The depth of data that’s now available is invaluable to help companies get a better performance from their websites, but the secret comes from understanding and interpreting this data in a meaningful way. That’s where this course can help to give new insights into the value of Google Analytics."
Anyone interested in attending this course, which takes place in Brookvale on the afternoon of Thursday 27th January 2011 can sign up through the Web Training Workshop website. The website also includes information on all the courses and locations currently offered by the company.
The Web Training Workshop (webtrainingworkshop.com.au) is a trading name of Web Marketing Workshop Pty Ltd and provides search engine marketing training for business websites, including courses on search engine optimization, Google AdWords, Google Analytics, social media marketing and search techniques. Training is provided either as in-house courses with content tailored to each client, or as larger scheduled courses around Australia.
For more information, please contact Clive Hawkins, Web Training Workshop, (ph: 1300 852877)